商标许可合同使用者利益之保护——王老吉与加多宝商标利益纷争之思考
发布时间：2019-01-04 19:06
【摘要】：对商标使用者利益的保护,应首先界定不同语境下的商标使用人。针对商标许可合同,使用者享有在一定地域和时间范围内的商标使用权,保证商品质量并支付使用费用。许可合同期间商标增值部分及其利益分配需要在合同中明确约定;合同期满后,如无特别约定,商标使用者不能分配和转移商标增值部分及其商誉。商誉的移转只能发生在同一商标权的出让上。加多宝利用其已有的商标、商号和特有的商品包装装潢等商誉载体,通过广告宣传和市场营销手段,不断经营商标并累积自身的商誉,不能认为是对王老吉商誉的移植。
[Abstract]:In order to protect the interests of trademark users, trademark users should be defined in different contexts. For a trademark license contract, the user has the right to use the trademark within a certain area and time range, to ensure the quality of the goods and to pay for the use of the trademark. After the expiration of the contract, if there is no special agreement, the trademark user can not distribute and transfer the value-added part of the trademark and its goodwill. The transfer of goodwill can only take place in the transfer of the same trademark right. Using its existing trademarks, trade names and special commodity packaging and decoration carriers, through advertising and marketing means, Gadobo continuously manages trademarks and accumulates its own goodwill, which cannot be regarded as a transplant of Wang Laoji's goodwill.
【作者单位】： 华东政法大学知识产权学院;
【基金】：国家社科基金项目“我国商标注册原则的反思与改进研究”(项目号10BFX073) 上海市教委第五期重点学科“民法与知识产权”(项目批准号:J51104)的阶段性成果
【分类号】：D923.43;D920.5
[Abstract]:In order to protect the interests of trademark users, trademark users should be defined in different contexts. For a trademark license contract, the user has the right to use the trademark within a certain area and time range, to ensure the quality of the goods and to pay for the use of the trademark. After the expiration of the contract, if there is no special agreement, the trademark user can not distribute and transfer the value-added part of the trademark and its goodwill. The transfer of goodwill can only take place in the transfer of the same trademark right. Using its existing trademarks, trade names and special commodity packaging and decoration carriers, through advertising and marketing means, Gadobo continuously manages trademarks and accumulates its own goodwill, which cannot be regarded as a transplant of Wang Laoji's goodwill.
【作者单位】： 华东政法大学知识产权学院;
【基金】：国家社科基金项目“我国商标注册原则的反思与改进研究”(项目号10BFX073) 上海市教委第五期重点学科“民法与知识产权”(项目批准号:J51104)的阶段性成果
【分类号】：D923.43;D920.5
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