商标与商誉关系的再思考——由 “王老吉”商标的法律纷争说起
发布时间:2019-01-10 09:42
【摘要】:尽管商标与商誉在经济生活中具有密切的联系,但二者既非不可分离,也不存在"主仆"关系,而应当是两种交互影响的竞争性资源。就目前闹得沸沸扬扬的"王老吉"商标纠纷来说,如果加多宝公司今后真的无法继续使用 "王老吉"商标,那也绝不意味着其之前辛苦创建的商誉将因此被广药集团所无偿攫取。对后者而言,其在这场纷争中的"不劳而获"仅体现为,借加多宝公司之力令 "王老吉"商标获得了突出的显著性以及日益强大的识别功能。
[Abstract]:Although trademark and goodwill are closely related in economic life, they are neither inseparable nor "master and servant", but should be two kinds of competitive resources that interact with each other. As far as the current uproar of the "Wang Laoji" trademark dispute is concerned, if the company really cannot continue to use the "Wang Laoji" trademark in the future, That does not mean that its hard-earned goodwill will therefore be seized by Guang Yao Group for free. For the latter, its "gain without effort" in this dispute is only reflected in the outstanding significance and increasingly powerful recognition function of the "Wang Laoji" trademark through the power of Garduobal.
【作者单位】: 江西财经大学法学院;
【分类号】:D920.5;D923.43
[Abstract]:Although trademark and goodwill are closely related in economic life, they are neither inseparable nor "master and servant", but should be two kinds of competitive resources that interact with each other. As far as the current uproar of the "Wang Laoji" trademark dispute is concerned, if the company really cannot continue to use the "Wang Laoji" trademark in the future, That does not mean that its hard-earned goodwill will therefore be seized by Guang Yao Group for free. For the latter, its "gain without effort" in this dispute is only reflected in the outstanding significance and increasingly powerful recognition function of the "Wang Laoji" trademark through the power of Garduobal.
【作者单位】: 江西财经大学法学院;
【分类号】:D920.5;D923.43
【共引文献】
相关期刊论文 前10条
1 江帆;商誉与商誉侵权的竞争法规制[J];比较法研究;2005年05期
2 于金葵,宋杨;谈地理标志商标保护[J];山东工商学院学报;2004年02期
3 杨勇胜;未注册商标的法律地位及其保护[J];巢湖学院学报;2004年02期
4 陈诚;异种复制权纳入我国司法保护之思考[J];巢湖学院学报;2004年05期
5 潘亚男,向立文;论科研档案开发利用中的知识产权保护[J];档案学通讯;2005年02期
6 孙海龙;董倚铭;;知识产权公权化理论的解读和反思[J];法律科学(西北政法学院学报);2007年05期
7 徐聪颖;;版权转让中的交易风险规避问题分析——“老鼠爱大米”一案所引发的思考[J];电子知识产权;2006年03期
8 潘伟;关于知识产权诉前行为保全的法律思考[J];法律适用;2004年04期
9 王莲峰;;我国商标权限制制度的构建——兼谈《商标法》的第三次修订[J];法学;2006年11期
10 王莲峰;;论我国商业标识立法的体系化[J];法学;2007年03期
相关博士学位论文 前7条
1 金YТ,
本文编号:2406184
本文链接:https://www.wllwen.com/falvlunwen/fashilw/2406184.html