我国汽车企业整车销售环节知识共享绩效评价研究

发布时间：2018-01-10 06:12

本文关键词：我国汽车企业整车销售环节知识共享绩效评价研究　出处：《西南科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：生产力推动生产关系的发展,知识作为新的生产力,推动着新的生产关系变革。知识经济的到来,使知识的价值和重要性日益得到研究界及企业的重视。汽车企业销售环节有效的知识共享是其提升核心竞争力的重要途径。我国汽车企业由于发展时间短,管理经验不足,使其在市场中处于劣势地位。为了促进我国汽车企业的发展,本文就我国汽车企业整车销售环节的知识共享进行过程分析,研究影响知识共享开展的因素,旨在通过汽车企业整车销售环节知识共享交流,能及时跟进市场信息并为汽车企业所利用,以生产出消费者满意的汽车产品,促进我国汽车企业的整体发展。本文将依据以下思路来撰写文章:将本文的选题背景、国内外研究现状、研究思路、内容及方法及本文的创新点作为本文的第一章;第二章为相关理论和方法研究,主要涉及的理论:知识和知识共享,相关评价方法的概念;第三章为我国汽车企业整车销售环节知识共享内容,主要分析了我国汽车企业整车销售环节流程,结合该流程重点分析整车销售环节知识共享过程,同时分析影响汽车企业整车销售环节知识共享的因素并提出具体实施措施;第四章运用层次分析法和模糊综合评价法构建了我国汽车企业整车销售环节知识共享效率评价体系;第五章为案例分析,选取我国本土汽车企业JH汽车为例,对其整车销售环节知识共享绩效进行评价,根据评价结果提出相应改进措施;第六章为总结与展望,是对本论文的整体研究结果方法及未来展望的评述。
[Abstract]:Productive forces promote the development of relations of production, knowledge as a new productivity, promote a new transformation of relations of production, the arrival of knowledge economy. The value and importance of knowledge have been paid more and more attention by the research circles and enterprises. The effective knowledge sharing in the sales link of automobile enterprises is an important way to enhance its core competitiveness. The development time of automobile enterprises in our country is short. In order to promote the development of automobile enterprises in China, this paper analyzes the process of knowledge sharing in the whole vehicle sales link of Chinese automobile enterprises. The purpose of this paper is to study the factors that affect the development of knowledge sharing in order to follow up the market information in time and be used by automobile enterprises in order to produce automobile products that consumers are satisfied with. To promote the overall development of automotive enterprises in China. This paper will be based on the following ideas to write the article: the background of this topic, domestic and foreign research status, research ideas. The content and method and the innovation of this paper are the first chapter of this paper; The second chapter is the related theory and method research, mainly involves the theory: the knowledge and the knowledge sharing, the related evaluation method concept; The third chapter is the knowledge sharing content of the whole car sale link of the automobile enterprise of our country. It mainly analyzes the process of the whole car sale link of our country automobile enterprise, combining with this process, it analyzes the process of the whole car sale link knowledge sharing emphatically. At the same time, it analyzes the factors that affect the knowledge sharing in the whole vehicle sales link of automobile enterprises and puts forward the concrete implementation measures. In Chapter 4th, the knowledge sharing efficiency evaluation system of the whole vehicle sales link in China's automobile enterprises is constructed by using the analytic hierarchy process (AHP) and the fuzzy comprehensive evaluation method. Chapter 5th is a case study, selecting JH automobile as an example to evaluate the performance of knowledge sharing in the whole vehicle sales link, and put forward the corresponding improvement measures according to the evaluation results. Chapter 6th is a summary and a review of the overall research results and future prospects of this paper.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F274

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