江苏克胜集团发展战略研究

发布时间：2018-02-01 03:42

本文关键词： 农药企业发展战略战略转型　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,化学、医学等应用学科的快速发展促进了农药生产的进步,中国农药生产企业的发展非常迅速,未来全球对农药的需求量持续稳定增加,使我国农药生产企业获得了长足的发展机遇。从我国农药企业的现状来看,技术和工艺落后,企业创新能力不足,对高端药物的进口依赖程度较高,药业的同质化、高毒性、假劣伪劣产品等问题非常突出,国家不断提出转变农业发展方式,将产品安全、产出高效、资源节约和环境友好型的现代农业作为农业发展的重要内容,在这样的背景下,我国农药生产企业的产品和服务已经不能适应当下现代农业的需求,农药生产企业的战略转型势在必行。克胜集团是江苏省农药医药并进和多元化发展的现代企业集团,企业不断坚持科技先导和规模发展,以绿色制造的理念不断发展和壮大,不断优化发展战略。然而,企业面临的内外部环境也非常复杂,农药新品种创新、管理体制变革、绿色产品创新、资源共享等都需要集团开拓探索,企业如何在转型升级中立于不败之地,已经成为企业管理者必须解决的难题。研究克胜集团的战略转型问题对企业的生产经营水平、改善经营困境、提高企业收益等均有一定的帮助。首先,研究对克胜集团的发展历程进行了概述,对集团的总体经营情况、主要销售产品、市场营销策略和人才管理进行了详细的说明。克胜集团的发展取得了很大成绩,企业规模不断扩大,销售产品被越来越多的消费者认可,市场竞争力不断增强,人才队伍建设也不断完善。在发展过程中存在产业布局过于分散、行业发展遇到瓶颈、缺乏专业化人才以及风险管理薄弱的问题。出现这些问题的原因主要是由集团发展的宏观战略不明确、人才体系建设不完善和合规经营风险意识不强导致。其次,对克胜集团的经营环境进行分析,包括外部环境、内部环境和SWOT分析。在外部环境方面,对企业面临的政治环境、经济环境、社会文化环境和行业竞争环境进行全面阐述。在内部环境方面,对企业内部的财务管理、人力资源管理、风险管理和内部经营方面进行了分析。同时,对企业面临的优势、劣势、机会和威胁进行判断,全面掌握克胜集团内外部环境状况,为企业战略制定提供基础。最后,本文给出了克胜集团发展战略的制定目标、战略选择、战略实施和战略保障。提出了企业的战略选择,包括宏观战略保持不变,微观战略进行调整,产品技术转型升级,以及多元化的业务营销能够有效促进克胜集团的整体发展。发展战略的实施需要依靠战略认同、战略运行和战略控制三个步骤,企业的人员和资源需要全面配合。在战略实施的保障方面,主要从控制保障、运营保障和技术保障三个方面体现。
[Abstract]:In recent years, the rapid development of chemical, medical and other applied disciplines has promoted the progress of pesticide production. The development of pesticide production enterprises in China is very rapid, and the global demand for pesticides will continue to increase steadily in the future. From the present situation of pesticide enterprises in our country, the technology and technology are backward, the innovation ability of enterprises is insufficient, and the degree of dependence on the import of high-end drugs is high. The problems of homogenization, high toxicity and fake and inferior products in pharmaceutical industry are very prominent. The state has constantly proposed to change the mode of agricultural development, to make the products safe and efficient. Resource conservation and environment-friendly modern agriculture as an important content of agricultural development, under such a background, the products and services of pesticide production enterprises in China can no longer meet the needs of modern agriculture. The strategic transformation of pesticide production enterprises is imperative. Kesheng Group is a modern enterprise group with the development of pesticide medicine and pesticide in Jiangsu Province. The concept of green manufacturing continues to develop and expand and optimize the development strategy. However, the internal and external environment faced by enterprises is also very complex, new pesticide varieties innovation, management system change, green product innovation. Resource sharing needs to be explored by the group, and how the enterprise is in an invincible position in the transformation and upgrading. It has become a difficult problem for enterprise managers to solve. The study of Kesheng Group's strategic transformation is helpful to the production and management level of enterprises, to improve the difficulties of operation, and to increase the income of enterprises. First of all, it is necessary to study the strategic transformation of Kesheng Group. The research summarizes the development of Kesheng Group, the overall management of the Group, the main sales products. The marketing strategy and talent management are explained in detail. Kesheng Group has made great achievements in the development of the enterprise scale continues to expand sales products are more and more recognized by consumers the market competitiveness is constantly enhanced. In the process of development, the industrial distribution is too scattered, the industry development meets the bottleneck. Lack of professional personnel and weak risk management problems. These problems are mainly due to the lack of clear macro-strategy developed by the group. Talent system construction is not perfect and compliance management risk awareness is not strong. Secondly, the business environment of Kesheng Group is analyzed, including external environment, internal environment and SWOT analysis. The political environment, economic environment, social and cultural environment and the competition environment of the industry are comprehensively expounded. In the internal environment, the financial management and human resource management in the enterprise are discussed. Risk management and internal management are analyzed. At the same time, the strengths, weaknesses, opportunities and threats faced by the enterprise are judged, and the internal and external environment of Kesheng Group is comprehensively grasped. Finally, this paper gives the formulation goal, strategic choice, strategic implementation and strategic guarantee of Kesheng Group's development strategy, and puts forward the strategic choice of the enterprise. Including the macro-strategy to remain unchanged, micro-strategy adjustment, product technology transformation and upgrading. And diversified business marketing can effectively promote the overall development of Kesheng Group. The implementation of development strategy needs to rely on strategic identification, strategic operation and strategic control three steps. The personnel and resources of the enterprise need to cooperate in an all-round way. In the aspect of ensuring the implementation of the strategy, it is mainly reflected in three aspects: control guarantee, operation guarantee and technical guarantee.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.72;F272

【相似文献】