经济新常态下NRJB业务转型升级的战略研究

发布时间：2018-02-12 02:14

本文关键词： 经济新常态业务转型升级电力二次设备　出处：《南京大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,国内经济的快速发展引发了电力行业需求的持续增长,促进了电网的大规模建设。与此同时,国家将特高压、智能电网等基础设施建设提上日程,加快了新一代智能变电站、智能电表等高科技创新进程。由于雾霾等环境事件频频出现,国家出台了多项政策法规鼓励并扶持可再生的新能源发展,光伏、风电产业形势大好。这些都为电力二次设备行业带来了良好机遇。同时,云计算、物联网、大数据等先进技术不断颠覆产业现状,国家电网公司对设备生产商进行集中招标,电力行业投资进行结构改革,国内外竞争对手之间形势日趋激烈,产品价格、质量、技术含量和服务受到越来越多的关注,这些复杂的严峻形势,无疑给身处电力二次设备行业的企业带来了巨大挑战。NRJB作为电力二次设备行业的重点高科技企业,多年来不断技术创新,技术超越,现已形成一系列的继电保护和控制体系。许多技术已达到国际一流水平和国际先进水平,成功地奠定了 NRJB成为该行业继电保护分领域领导者的基础。面对日益激烈的竞争态势,获得持续竞争优势,成为企业更加关注的问题。本文以NRJB为例,综合运用战略管理理论、变革管理等理论,探讨了企业在经济新常态下的业务转型升级。企业如何随需而变,通过对战略进行再思考,及时调整核心业务、市场架构等,实现持续成长甚至是跨越式发展。首先采用PEST分析法,对经济新常态背景下,企业面临的政治、经济、技术、文化等宏观环境进行了分析,并利用五力模型系统分析了电力二次设备行业的竞争结构,接下来对NRJB的内部资源和能力进行了详细地梳理,然后通过运用SWOT法概括总结了 NRJB公司的优势、劣势、机会及威胁。最后以业务转型相关理论为基础,具体分析了 NRJB业务转型升级的必要性和可行性,有针对性地提出了业务系统改造的措施,同时剖析了业务技术附加值提高和业务提升方面的策略。本文旨在根据NRJB的实际情况,从理论分析和实践指导上扩展NRJB在新经济浪潮和经济新常态下,业务转型升级的整体思路。通过思考业务转型升级带给NRJB的机遇,使其在国内外市场上获得持续的竞争优势。
[Abstract]:In recent years, the rapid development of the domestic economy has caused the continuous growth of the demand of the power industry and promoted the large-scale construction of the power grid. At the same time, the state has put the construction of infrastructure such as ultra-high voltage and smart grid on the agenda. The new generation of intelligent substations, intelligent meters and other high-tech innovation processes have been speeded up. Due to the frequent occurrence of environmental events such as haze, the state has issued a number of policies and regulations to encourage and support the development of renewable new energy, photovoltaic, The wind power industry is in a good situation. These have brought good opportunities to the secondary equipment industry. At the same time, cloud computing, Internet of things, big data and other advanced technologies are constantly subverting the status quo of the industry, and the State Grid Company has launched a centralized tender for equipment manufacturers. With the structural reform of electric power industry investment, the situation between domestic and foreign competitors is becoming increasingly fierce. The price, quality, technical content and service of the products are receiving more and more attention. These complicated and severe situations are becoming more and more serious. Undoubtedly, NRJB has brought great challenges to the enterprises in the secondary equipment industry of electric power. NRJB, as a key high-tech enterprise in the secondary equipment industry of electric power, has been continuously innovating and surpassing in technology for many years. A series of relay protection and control systems have been formed. Many technologies have reached the international first-class level and the international advanced level. NRJB has successfully laid the foundation of becoming the leader of relay protection sub-field in this industry. In the face of the increasingly fierce competition situation, obtaining the sustainable competitive advantage has become a more concerned issue for enterprises. This paper takes NRJB as an example, By using the theories of strategic management and change management, this paper discusses the business transformation and upgrading of enterprises under the new normal state of economy, how the enterprises change according to the demand, and how to rethink the strategy, adjust the core business and market structure in time, etc. In order to achieve sustainable growth and even leap-forward development, this paper analyzes the political, economic, technological, cultural and other macro environments faced by enterprises in the context of the new normal economy by using PEST analysis. Using the five-force model to analyze the competitive structure of the power secondary equipment industry, then the internal resources and capabilities of NRJB are sorted out in detail, and then the advantages and disadvantages of NRJB company are summarized by using the SWOT method. Finally, based on the theory of business transformation, the necessity and feasibility of NRJB business transformation and upgrading are analyzed, and the measures of business system transformation are put forward. At the same time, this paper analyzes the strategies of increasing the added value of business technology and enhancing business services. According to the actual situation of NRJB, this paper aims to expand NRJB in the new economic tide and new normal from the theoretical analysis and practical guidance. The whole idea of business transformation and upgrading. Through thinking about the opportunity that business transformation and upgrade bring to NRJB, we can make it obtain the sustainable competitive advantage in the domestic and foreign market.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F272

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