制造企业跨境电子商务价值创造机理分析与实证检验

发布时间：2018-02-15 22:00

本文关键词： 制造企业跨境电子商务价值创造价值识别　出处：《中国流通经济》2017年08期 　论文类型：期刊论文

【摘要】：制造企业跨境电子商务价值包括跨境营销、跨境电子支付、电子通关、跨境电商物流四个层面,其价值创造作为一个涉及多主体、多部门、多区域的复杂系统工程,要经历组织体系构建、价值创造主体协同、价值创造客体形成、价值实现四个阶段,并主要体现在成本节约、绩效提升两个方面。其中,成本节约主要源自电子商务资源整合、贸易中间环节精简、贸易流程电子化等;绩效提升主要表现为企业组织运作能力增强、企业自身创新性技能突破、外贸流程改变与优化等。鉴于目前我国制造企业跨境电子商务价值创造总体水平不高,跨境电子支付、跨境电商物流对制造企业跨境电子商务开展过程中的支持与推进功能尚未充分发挥,增长空间较大,为培育和提高企业跨境电子商务价值创造能力,必须从营销、支付、通关、物流等方面入手系统提高电商运营能力。
[Abstract]:Cross-border e-commerce value of manufacturing enterprises includes four levels: cross-border marketing, cross-border electronic payment, electronic customs clearance, cross-border e-commerce logistics. Its value creation is a complex system engineering involving multi-subject, multi-sector and multi-regional. It is necessary to go through four stages of organization system construction, value creation subject coordination, value creation object formation and value realization, which are mainly reflected in two aspects: cost saving and performance improvement. Among them, cost saving mainly comes from the integration of electronic commerce resources. Streamlining of trade intermediary links, electronic trade process and so on; the main performance improvement is the enhancement of organizational operation ability of enterprises, the breakthrough of innovative skills of enterprises themselves, In view of the fact that the overall level of cross-border e-commerce value creation of manufacturing enterprises in China is not high, cross-border electronic payment, The support and promotion function of cross-border e-commerce logistics for manufacturing enterprises has not been fully brought into play, and there is a large room for growth. In order to foster and improve the value of cross-border e-commerce of enterprises, it is necessary to create the value from marketing, payment, customs clearance, Logistics and other aspects of the system to improve the operational capacity of e-commerce.
【作者单位】：安阳师范学院经济学院;
【基金】：河南省人民政府决策研究招标课题“跨境电子商务与河南制造业深度融合研究”(2016B081) 国家社会科学基金项目“我国农村电子商务产业集群培育的模式创新与路径选择研究”(15CJY063)
【分类号】：F425;F724.6

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