吉利公司的竞争力研究

发布时间：2018-02-26 08:06

本文关键词： 吉利汽车竞争力对比分析　出处：《天津商业大学》2017年硕士论文　论文类型：学位论文

【摘要】：中国汽车经过建国以来的几十年的发展,在汽车生产领域取得了重大的进步,在制造技术,产业布局,和基础建设都取得了比较大的提升,逐渐形成了全产业链的综合发展,具备了一定的基础竞争力,并且有了参与国际竞争的条件。但与发达国家相比,中国的汽车制造业起步较晚,在核心技术研发能力、品牌知名度、以及销售渠道上相比国际知名品牌还有较大的差距。而吉利汽车,作为中国自主品牌汽车的代表着,没有选择合资建厂的方式来提升自身的竞争力,而是选择自主创新的途径,一直坚持自主发展的道路,树立自身的品牌形象,加强核心技术的研发能力,努力的寻找机会向国际发展。在2010年,更是找到机会并购了沃尔沃汽车,将整个沃尔沃品牌收入囊中,获取沃尔沃的全部技术资源。本文就是在上述背景下,分析吉利公司的竞争力变化情况,对吉利公司的竞争力进行研究。从总体来看,本文以吉利收购沃尔沃轿车为切入点,通过对吉利公司并购前后的竞争力情况进行分析,分析与评价吉利集团并购之后竞争力变化,来评价吉利汽车并购沃尔沃这次跨国并购是否是国内自主品牌车企提升自身竞争力的一条有效的途径首先简要说明了研究的背景和意义、研究的内容和方法以及吉利公司的特点及发展现状。再介绍了吉利公司绩效评价体系的构建过程,包括绩效评价体系的选取原则,以及绩效评价体系的构成要素,并给出了要素结构图。然后运用对比分析的方法,将吉利公司的财务指标进行对比分析与评价,包括盈利能力指标、成长能力指标、营运能力指标、资源利用能力指标的单项财务能力指标,并且对单项财务能力指标进行了综合对比分析。运用对比分析的方法,将吉利公司的非财务指标进行对比分析与评价,包括未来发展能力、技术创新能力、市场份额、顾客评价,并且对单项的非财务能力指标进行了综合对比分析。最后给出对吉利公司日后发展战略的建议和对我国自主品牌汽车企业的启示。
[Abstract]:After decades of development since the founding of the people's Republic of China, China has made great progress in the field of automobile production. It has made relatively great improvements in manufacturing technology, industrial layout, and infrastructure construction, and has gradually formed a comprehensive development of the entire industrial chain. China has a certain basic competitiveness and conditions to participate in international competition. But compared with the developed countries, China's automobile manufacturing industry started relatively late, in the core technology R & D capability, brand awareness, And there is still a big gap in sales channels compared with international well-known brands. And Geely Motor, as the representative of China's independent brand cars, has not chosen the way of joint ventures to build factories to enhance its own competitiveness, but has chosen the way of independent innovation. In 2010, we found the opportunity to acquire Volvo car, and in 2010, we found the opportunity to acquire Volvo car, to establish our own brand image, to strengthen the R & D capability of core technology, and to seek opportunities for international development. Under the above background, this paper analyzes the changes of Geely's competitiveness and studies the competitiveness of Geely. Taking Geely's acquisition of Volvo cars as the starting point, this paper analyzes the competitiveness of Geely before and after the merger, and analyzes and evaluates the changes in competitiveness after the acquisition of Geely Group. To evaluate whether Geely's merger and acquisition of Volvo is an effective way for domestic auto brands to enhance their own competitiveness, first of all, a brief description of the background and significance of the research. The content and method of the study, the characteristics and development status of Geely Company, and the construction process of Geely's performance evaluation system, including the selection principle of performance evaluation system, and the constituent elements of performance evaluation system, are also introduced. Then by using the method of comparative analysis, the financial indexes of Geely Company are compared and evaluated, including profitability index, growth ability index, operating ability index. The single financial capability index of the resource utilization ability index, and the comprehensive comparative analysis of the single financial ability index. By using the method of comparative analysis, the non-financial index of Geely Company is compared and evaluated. Including future development ability, technological innovation ability, market share, customer evaluation, Finally, the author gives the suggestion to Geely's future development strategy and the enlightenment to the independent brand automobile enterprise of our country.
【学位授予单位】：天津商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F271

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