基于渠道管理的C公司营运资金管理模式研究

发布时间：2018-02-26 22:40

本文关键词： 渠道管理营运资金营运资金管理　出处：《哈尔滨商业大学》2017年硕士论文　论文类型：学位论文

【摘要】：企业的发展水平,在很大程度上取决于该企业营运资金管理是否得当,甚至能够决定一个企业的生死存亡,重视企业营运资金管理,可以在一定程度上为企业提供必要的资金使其正常运转,由此可以维持企业正常的生产经营活动,还能在保证企业财务安全的情况下,让企业的营运资金周转力得到大幅度提高,从而资金的利用效率也得到了一定程度上的提高,通过这种方式就可以使成本下降,直至最低,为企业带来更多的利润额。企业对渠道管理理论的应用,使其营运资金管理的绩效得到大幅度提高。将营运资金的种类进行新的划分,并且把它和渠道管理理论进行结合,辅之以新型管理模式,这种营运资金管理模式将使得企业更好更快的发展。文章采用文献分析法,案例分析法,定性定量结合分析法等方法,研究企业基于渠道管理的营运资金管理模式。首先,研究和分析相关营运资金管理不同种类的模式,并论述其各自优势与局限所在,通过对比发现基于渠道管理的营运资金管理模式具有非常明显的优势。而后,以C公司为案例,将C公司四个不同渠道的营运资金管理水平与行业水平进行对比,并分析了C公司营运资金的现状,通过相关的分析,列示出C公司在营运资金管理中存在的一系列问题,并针对问题对C公司构建了基于渠道管理的营运资金管理模式,提出了相应的改进意见和完善措施。这为C公司的营运资金管理提供了切实的理论依据,并且使对渠道理论的营运资金管理研究更为丰富,也在一定程度上为同行业的企业对于基于渠道理论的营运资金管理的后续研究积累了必要的经验。
[Abstract]:The level of development of an enterprise depends to a great extent on the proper management of the working capital of the enterprise, and even on the survival of an enterprise, so that it attaches importance to the management of the working capital of the enterprise. To a certain extent, the enterprises can be provided with the necessary funds to enable them to function normally, thereby maintaining the normal production and operation activities of the enterprises, as well as ensuring the financial safety of the enterprises. The working capital turnover of the enterprise has been greatly improved, and the efficiency of capital utilization has been improved to a certain extent. In this way, the cost can be reduced to the lowest. The application of channel management theory makes the performance of working capital management greatly improved. Working capital is classified into new categories and combined with channel management theory. Supplemented by a new management model, this mode of working capital management will enable enterprises to develop better and faster. This paper adopts the methods of literature analysis, case analysis, qualitative and quantitative analysis, and so on. First of all, research and analysis of the different types of working capital management models, and discuss their respective advantages and limitations. Through the comparison, we find that the working capital management mode based on channel management has obvious advantages. Then, taking C company as a case, the working capital management level of four different channels of C company is compared with the industry level. It also analyzes the current situation of C company's working capital, lists a series of problems existing in C company's working capital management, and constructs a working capital management model based on channel management for C company. It provides a practical theoretical basis for the working capital management of C Company, and makes the research on the working capital management of the channel theory more abundant. To some extent, it also accumulates the necessary experience for the follow-up research of the working capital management based on the channel theory.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F406.7

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