格林美股份有限公司发展战略研究

发布时间：2018-02-27 20:50

本文关键词： 格林美资源回收新能源汽车战略规划三元材料　出处：《西南交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：进入21世纪,随着我国国力的不断增强以及国民消费水平的不断提高,过度消耗的能源以及由此而产生的环境问题愈发引起人们的重视,发展新能源产业、推广节能环保理念已经成为节能减排的有效举措。在国家积极推进产业转型的背景下,新能源汽车作为汽车产业的发展方向,越来越受到国家的高度重视和扶持,大力发展新能源汽车产业已成为国家的战略选择。作为新能源汽车价值链的关键环节和核心部件,动力锂电池具有能量密度高、循环寿命长、环境友好等特点,目前已成为绝大部分新能源汽车采用的动力来源。随着新能源汽车技术日益成熟、充电基础设施逐渐完善及多年示范推广,新能源汽车的快速发展以及对续航里程的提升将为三元动力锂离子电池带来广阔的市场空间。格林美股份有限公司于2001年12月28日在深圳注册成立是中国开采"城市矿山"资源第一支股票、再生资源行业和电子废弃物回收利用行业的第一支股票。公司经过多年发展,已形成废旧电池、材料再造与报废汽车回收业务领域的回收优势与核心技术优势。本文以战略管理理论为指导,选取资源回收领域中的优秀企业格林美股份有限公司(以下简称"格林美")作为研究对象,运用PEST以及波特五力模型对格林美的历史发展过程、行业未来发展格局以及目前在行业中所处的优势、劣势进行全面的分析,在基本面分析基础上运用战略管理模型分析探讨格林美未来的企业发展战略,通过大矩阵战略工具对公司的未来发展提出战略规划,得出的结论是:格林美依靠较强的技术实力已经在废旧资源回收领域初步建立了领先优势,公司抓住新能源汽车高速发展的时代机遇,迅速布局动力电池材料领域,公司循环产业的发展空间得到了进一步的拓展,公司的核心竞争力也得到了加强。但是,受制于废弃资源回收半径限制以及目前仅依靠废弃资源回收提炼的三元电池材料仅能满足公司30%的原材料需求。面对废弃资源回收以及新能源汽车广阔的发展空间,公司未来的发展战略应集中于加强渠道建设以及进一步发展深加工和收购上游矿产资源。
[Abstract]:In 21th century, with the continuous increase of national strength and the level of national consumption, the excessive consumption of energy and the resulting environmental problems have attracted more and more attention, and new energy industry has been developed. Promoting the concept of energy saving and environmental protection has become an effective measure of energy saving and emission reduction. Under the background of the country actively promoting the industrial transformation, new energy vehicles as the development direction of the automobile industry have been paid more and more attention and support by the country. The development of new energy automobile industry has become a strategic choice for the country. As a key link and core component of the new energy vehicle value chain, the power lithium battery has the characteristics of high energy density, long cycle life, and environmental friendliness. At present, it has become the power source for most new energy vehicles. As the technology of new energy vehicles becomes more and more mature, the charging infrastructure is gradually improved and many years of demonstration promotion. The rapid development of new energy vehicles and the improvement of their mileage will open up a vast market for ternary power lithium-ion batteries. Green America Co., Ltd. was incorporated in Shenzhen in December 28th 2001 and is a Chinese mining company. " "the first stock of resources in urban mines," The first stock in renewable resources industry and electronic waste recycling industry. After years of development, the company has formed waste batteries, The advantage and the core technology advantage in the field of material recycling and scrap recovery. This paper is guided by the theory of strategic management. In this paper, Green Mei Co., Ltd., an excellent enterprise in the field of resource recovery, is selected as the research object, and the historical development process of Green Mei is analyzed by using PEST and Porter's five Force Model. The future development pattern of the industry and the advantages and disadvantages in the industry are comprehensively analyzed. On the basis of the fundamental analysis, the strategic management model is used to analyze the future enterprise development strategy of Greene America. The strategic planning for the future development of the company is put forward through the large matrix strategic tools. The conclusion is that Green Mei has initially established a leading advantage in the field of recycling waste and used resources by relying on its strong technical strength. The company seize the opportunity of the rapid development of new energy vehicles, rapidly layout the field of power battery materials, the company's recycling industry development space has been further expanded, the company's core competitiveness has also been strengthened. Limited by the radius of recycling of waste resources, and the ternary battery materials that only depend on recycling and refining of waste resources, the ternary battery materials can only meet the needs of 30% of the raw materials of the company. Faced with the vast development space of waste resources recovery and new energy vehicles, The company's future development strategy should focus on strengthening channel construction and further development of further processing and acquisition of upstream mineral resources.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F426.61;F713.2

【参考文献】