福建裕兴果蔬食品开发有限公司发展战略研究

发布时间：2018-03-06 15:34

本文选题：果蔬罐头企业　切入点：发展战略　出处：《华侨大学》2017年硕士论文　论文类型：学位论文

【摘要】：战略规划对企业发展至关重要,是企业发展的重要问题之一,直接关系到企业的未来。尤其是当企业在面临转型时,它更显得至关重要。随着国际国内经济环境的变化,近年来,中国的水果和蔬菜的加工和出口企业的出口量增长下降,对外贸易的发展迫切需要转型,已经成为一种共识。绝大多数果蔬食品加工出口企业的发展碰到了困难局面,面临着市场转型,为实现可持续发展急需制定发展战略。根据裕兴公司实际情况,通过分析裕兴公司发展现状、所处宏观环境、行业环境以及内部资源条件,找出发展战略,最后制定出根据裕兴公司发展需要的SO发展战略,希望能够提供参考价值和借鉴意义给公司未来发展,也能够为果蔬食品加工出口企业未来的健康发展提供一定的参考意见。为此,裕兴公司要在战略实施中探索,同时为实现企业发展战略,可从以下几个方面着手:在生产方面,可通过发展原料基地模式和提高产品品质来增强生产能力;在市场方面,做好市场调查,制定营销策略和建立自有品牌;在企业组织结构方面,结构优化和规划人力资源。与此同时,建立自有品牌意识和企业新形象,为公司营造良好的文化氛围。从而使企业保持长期的竞争优势,以实现企业的稳定,而且为可持续发展奠定了坚实的基础。
[Abstract]:Strategic planning is very important to the development of enterprises and is one of the most important issues in the development of enterprises. It is directly related to the future of enterprises. Especially when enterprises are facing the transition, it is even more important. With the changes of the international and domestic economic environment, In recent years, the export volume of Chinese fruit and vegetable processing and export enterprises has declined, and the development of foreign trade urgently needs transformation, which has become a consensus. The development of most fruit and vegetable food processing and exporting enterprises has encountered a difficult situation. Facing the market transformation, it is urgent to formulate the development strategy in order to realize the sustainable development. According to the actual situation of Yuxing Company, through the analysis of the present situation of Yuxing Company's development, the macro environment, the industry environment and the internal resource condition, the development strategy is found out. Finally, we draw up the development strategy according to the development needs of Yuxing Company, hoping to provide reference value and reference significance for the future development of the company. It can also provide a certain reference for the healthy development of fruit and vegetable food processing and export enterprises in the future. Therefore, Yuxing Company should explore the implementation of the strategy, and at the same time, in order to realize the enterprise development strategy, we can start from the following aspects: in terms of production, It can enhance production capacity by developing raw material base model and improving product quality; in the market, it can do market research, formulate marketing strategy and establish its own brand; in the aspect of enterprise organization structure, Structure optimization and human resources planning. At the same time, to establish a brand awareness and a new image of the enterprise, to create a good cultural atmosphere for the company, so that the enterprise to maintain long-term competitive advantage, in order to achieve corporate stability, And for sustainable development laid a solid foundation.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.82;F272

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