宁夏宏兴集团LNG公司发展战略研究

发布时间：2018-03-10 09:40

本文选题：LNG　切入点：发展战略　出处：《宁夏大学》2017年硕士论文　论文类型：学位论文

【摘要】：宁夏回族自治区政府为了全面实施《宁夏新能源产业发展规划》,加快培育新能源产业集群,促进全区经济跨越式发展,鼓励企业投资开发新能源及其配套项目,并制定一系列政策优惠来促进新能源产业发展,宁夏宏兴新能源开发有限公司(全文称宁夏宏兴集团LNG公司)正是在这个政策背景下成立的。作为新生企业,现在已经面临负债严重、停产、无法支付工人工资等问题。在这样的情况下,宁夏宏兴集团LNG公司应该如何应对复杂的市场环境,在自身发展问题集中凸显的情况下抓住发展机遇,推进企业良性发展,成为企业当前所面临的最重要的问题。而选择和实施与企业自身情况相适应的发展战略,可以帮助企业明确其发展目标,指引企业长远的发展方向,指明发展点,并确定企业需要的发展能力,从而实现企业健康、快速、持续发展。本文利用相关的理论力求为宁夏宏兴集团LNG公司寻求适合自身情况的发展战略。本文对战略管理及相关理论进行了提炼,通过PEST模型对企业的宏观环境做了分析,用波特五力模型对宁夏宏兴集团LNG公司所处的行业环境进行了分析,得出其关键因素,并做了相应的评价(EFE矩阵)。同时,对公司的管理环境、营销能力等内部资源进行了分析和评价(IFE矩阵)。然后结合以上外部和内部环境分析,利用SWOT模型对公司发展战略进行分析和选择,最后根据宁夏宏兴集团LNG公司的自身情况,在企业愿景和战略目标的基础上,制定了与之相适应的各种职能战略,并提出了战略实施的保障措施。
[Abstract]:In order to fully implement the "Ningxia New Energy Industry Development Plan," speed up the cultivation of new energy industry clusters, promote the region's economic leaps and bounds, and encourage enterprises to invest in the development of new energy sources and their supporting projects, And to formulate a series of preferential policies to promote the development of the new energy industry. Ningxia Hongxing New Energy Development Co., Ltd. (referred to in the full text as Ningxia Hongxing Group LNG Company) was set up under this policy background. As a nascent enterprise, Now it is facing problems such as heavy debts, production stoppage and inability to pay workers' wages. Under such circumstances, how should LNG Company of Ningxia Hongxing Group deal with the complex market environment? Under the condition that the problems of self-development are concentrated and highlighted, it is the most important problem for enterprises to seize the opportunity of development and promote the healthy development of enterprises, and to choose and implement the development strategy that is suitable to the situation of enterprises. It can help enterprises to clarify their development goals, to guide their long-term development direction, to point out their development points, and to determine the development capabilities needed by enterprises, so as to realize the healthy and rapid development of enterprises. Sustainable development. This paper makes use of the relevant theories to seek the development strategy suitable for the LNG company of Ningxia Hongxing Group. This paper refines the strategic management and related theories, and analyzes the macro environment of the enterprise through the PEST model. This paper analyzes the industry environment of Ningxia Hongxing Group LNG Company by using Porter's five-force model, finds out its key factors, and makes a corresponding evaluation of the LNG matrix. At the same time, the management environment of the company is also analyzed. The internal resources, such as marketing ability, are analyzed and evaluated. Then combined with the above external and internal environment analysis, the SWOT model is used to analyze and select the development strategy of the company. Finally, according to the situation of LNG Company of Ningxia Hongxing Group, On the basis of the vision and strategic goal of the enterprise, various functional strategies are formulated and the guarantee measures for the implementation of the strategy are put forward.
【学位授予单位】：宁夏大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.22;F272

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