Q汽车集团零部件事业部项目管理办公室建设方案研究

发布时间：2018-03-21 06:46

本文选题：项目管理办公室　切入点：汽车行业项目投资　出处：《昆明理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随着中国经济的腾飞,中国汽车工业也得到了快速发展,汽车消费市场的规模正在不断扩大,代表民族工业的自主品牌汽车企业与各外资品牌汽车企业之间的竞争也因此日趋激烈。为了抢占市场制高点,把握住难能可贵的战略发展机遇期,以Q汽车集团为代表的自主品牌汽车企业纷纷加大了投资力度,新的投资项目不断涌现,项目因此已经成为了企业战略规划落地的重要载体,项目管理的幅度和深度都大为增加。既往的以单一项目为单位主体,各自为战的项目投资管理模式已经越发难以适应严苛的市场环境,尽快建立满足多项目需求的投资管理专职机构势在必行。本文将以Q汽车集团在零部件领域的投资项目管理实例为研究对象,开展建设项目管理办公室的相关应用研究。在第一章中,先提出全文的研究背景、研究意义和研究方法。在第二章中,通过对项目管理、多项目管理、项目组织机构和项目管理办公室相关理论的研究,基本明确了建设项目管理办公室的理论工具。在第三章中,主要分析了Q汽车集团在零部件领域中项目投资管理的现状,归纳出主要问题点,证明了建设项目管理办公室的必要性。在第四章中,通过组织内部研讨,提出建设企业层级项目管理办公室的目标,并着重探讨了如何根据项目管理办公室的相关理论、方法和技术,制定出切实可行的具体建设方案,包括职责范围、组织架构、流程优化、试点工作等内容。最后,在第五章中,对于全文的研究内容进行了总结,指出通过建设项目管理办公室可以解决战略落地、职权冲突、管理低效、资源分配等现实性问题,并对研究不足和应用前景进行了论述。
[Abstract]:Along with the rapid development of China's economy, China's automobile industry has also got rapid development, and the scale of the auto consumption market is constantly expanding. As a result, the competition between the independent brand automobile enterprises representing the national industry and the foreign brand automobile enterprises is becoming increasingly fierce. In order to seize the commanding high ground of the market and seize the valuable strategic development opportunity period, The independent brand automobile enterprises represented by Q Automobile Group have increased their investment efforts and new investment projects have been emerging, so the projects have become an important carrier of the strategic planning of enterprises. The scope and depth of project management have been greatly increased. The previous project investment management model, with a single project as the main unit, has become increasingly difficult to adapt to the harsh market environment. It is imperative to establish a professional investment management institution to meet the needs of multi-projects as soon as possible. This paper will take the example of Q Automobile Group's investment project management in the field of parts and components as the research object. In the first chapter, the research background, significance and research methods of the full text are put forward. In the second chapter, through the project management, multi-project management, The research on the theory of project organization and project management office has basically defined the theoretical tools of the construction project management office. In the third chapter, it mainly analyzes the current situation of project investment management in the field of parts and components of Q Automobile Group. The main problem points are summarized and the necessity of the construction project management office is proved. In chapter 4th, through organizing internal discussion, the goal of the construction enterprise level project management office is put forward. It also discusses how to work out practical and practical construction plan according to the relevant theories, methods and techniques of the project management office, including the scope of responsibilities, organizational structure, process optimization, pilot work and so on. In chapter 5th, the author summarizes the research contents of the paper, and points out that the problems of strategy landing, power conflict, inefficient management, resource allocation and so on can be solved through the construction of project management office. The shortage of research and the prospect of application are also discussed.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.9;F426.471

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