O2O模式下家电制造业营运资金管理研究

发布时间：2018-03-21 18:26

本文选题：营运资金管理　切入点：O2O模式　出处：《哈尔滨理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：营运资金是企业的生存和发展的“血液”,营运资金管理贯穿企业生产经营活动的全过程。当前我国已步入“工业4.0”时代,高度灵活的个性化和数字化的产品与服务的生产模式成为制造业发展趋势。随着“互联网+”行动计划的提出,制造业与O2O模式不断融合,制造企业营运资金管理面临新的挑战。近年来,制造业发展状况令人担忧,其各主要行业增长缓慢,家电制造行业与钢铁制造行业甚至出现负增长现象。2016年,国内外家电市场形势依然严峻,市场需求仍无法与家电产品供给相平衡,家电制造企业不得不转型升级以缓解市场压力。转型过程中企业管理理念和管理水平无法与O2O转型步调一致,营运资金管理问题凸显。营运资金管理不善不仅会使资金浪费、企业转型失败,甚至会影响企业偿债能力从而导致破产。因此对O2O模式下家电制造业营运资金管理研究,是亟待思考并解决的问题。本文以国内外学者对营运资金管理以及O2O模式的研究为参考,分别对营运资金的概念以及O2O模式的概念进行了界定,并以渠道理论和供应链管理理论为基础,对家电制造企业营运资金现状以及存在问题进行了深入分析。结合O2O模式下家电制造业运作流程,分析了O2O模式对家电制造业营运资金管理的影响因素。结合家电制造业营运资金管理现状以及O2O模式对其影响机理,提出假设并构建O2O模式下家电制造企业营运资金管理评价模型。接下来进行实证研究,提出研究假设并验证假设。最后进行结果评价和分析,从采购渠道、生产渠道以及营销渠道三方面提出O2O模式下家电制造业营运资金管理建议,为家电制造企业未来转型过程中营运资金管理提供参考。
[Abstract]:Working capital is the "blood" of the survival and development of enterprises, and the management of working capital runs through the whole process of enterprises' production and management activities. At present, China has entered the "industry 4.0" era. The highly flexible production mode of personalized and digital products and services has become the trend of manufacturing industry. With the introduction of the "Internet" action plan, manufacturing and O2O models are constantly integrated. Manufacturing companies face new challenges in managing their working capital. In recent years, the manufacturing sector has grown worryingly, with slow growth in major sectors, and even negative growth in home appliances and steel manufacturing. The domestic and foreign home appliance market situation is still grim, the market demand is still unable to balance with the appliance product supply, Home appliance manufacturing enterprises have to transform and upgrade to relieve market pressure. In the process of transformation, the management concept and management level of enterprises can not keep pace with the transformation of O2O, and the problems of working capital management become prominent. Poor management of working capital will not only lead to the waste of capital. The failure of the enterprise transformation will even affect the solvency of the enterprise and lead to bankruptcy. Therefore, the research on the working capital management of the household appliance manufacturing industry under the O2O model, Based on the research of working capital management and O2O model, this paper defines the concept of working capital and the concept of O2O model. On the basis of channel theory and supply chain management theory, this paper deeply analyzes the current situation and existing problems of the working capital of the household appliance manufacturing enterprises, combined with the operation process of the home appliance manufacturing industry under the O _ 2O mode. This paper analyzes the influence factors of O2O mode on the working capital management of home appliance manufacturing industry, combined with the current situation of working capital management in home appliance manufacturing industry and the influence mechanism of O2O mode on it. This paper puts forward the hypothesis and constructs the working capital management evaluation model of household appliance manufacturing enterprises under the mode of O2O. Then the empirical research is carried out, and the hypotheses are put forward and verified. Finally, the results are evaluated and analyzed, and the purchasing channel is obtained. In order to provide reference for the working capital management of household appliance manufacturing enterprises in the process of future transformation, the author puts forward the working capital management suggestions under the mode of O _ 2O in production channel and marketing channel.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F406.71

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