面向价值实现的SF公司商业模式创新研究

发布时间：2018-03-22 03:22

本文选题：商业模式创新　切入点：价值实现　出处：《北京交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着全球经济一体化、全球投资泛滥化、产能过剩长期化、买方市场常态化。市场巨变正在发生,这并不是周期性的变化,而是结构性变化,这意味着过去传统的商业模式将在未来彻底改变,传统企业必须转型,迫在眉睫。商业模式创新在创业企业发展壮大和成熟企业战略转型过程中起到了决定性作用,在学界和商界得到广泛关注,商业模式创新可以使企业获得持续的战略性竞争优势。特别是在当前新技术快速导入和市场发生结构性变化的今天,传统企业比任何时候都迫切的需要商业模式创新,以期达到企业的战略转型。尽管商业模式及商业模式创新的概念提出时间不长,目前研究多讲商业模式的设计核心定义为价值主张、价值创造、或价值捕获,然后现有研究忽视价值实现与传统企业商业模式中价值实现的研究。本文试图通过探索性案例研究和对商业模式创新及价值实现等文献的系统回顾,结合面向价值实现的商业模式创新背景下探索适合SF公司的商业模式,并以SF公司为例,基于虚拟市场理论、资源观(resource-basedview)企业理论、熊彼特(Schumpeter)创新理论、价值链分析、战略网络、交易成本经济学等,结合商业模式设计的逻辑与方法,利用定性、定量的实证研究。结合价值实现测量工具,产品与服务、企业内外部认知一致性、规模与范围经济等方面测量和分析,为类似SF公司的企业转型面对商业模式创新提出建设性的解决方案和思路。本文设计创新SF公司的产品+服务的商业模式,协调产品+服务的关系,构建全新的业务生态,包含产品(种子、化肥、农药)、种植服务、农机租赁、农村金融、农产品收储、气象与种植大数据等,打造全新的生态圈。
[Abstract]:With the integration of the global economy, the proliferation of global investment, the long-term overcapacity, the regularization of the buyer's market, the tremendous changes in the market are taking place. This is not a cyclical change, but a structural change. This means that the traditional business model in the past will be completely changed in the future, and the traditional enterprise must be transformed and imminent. Business model innovation has played a decisive role in the development and growth of the start-up enterprise and the strategic transformation of the mature enterprise. In the academic and business circles, business model innovation can give enterprises a sustained strategic competitive advantage, especially at a time of rapid introduction of new technologies and structural changes in the market. Traditional enterprises need business model innovation more than ever, in order to achieve the strategic transformation of enterprises. Although the concept of business model and business model innovation is not long put forward, At present, the core of business model design is defined as value proposition, value creation, or value capture. Then the existing research ignores the value realization and the value realization in the traditional enterprise business model. This paper attempts to review the business model innovation and value realization through exploratory case study and the systematic review of the business model innovation and value realization. Under the background of value oriented business model innovation, this paper explores the business model suitable for SF company. Taking SF company as an example, based on virtual market theory, resource-based view enterprise theory, Schumpeter innovation theory, value chain analysis, strategic network. Transaction cost economics, combining the logic and method of business model design, using qualitative and quantitative empirical research, combining with value measurement tools, products and services, enterprise internal and external cognitive consistency, The scale and scope economy are measured and analyzed in order to provide constructive solutions and ideas for the transformation of enterprises similar to SF Company in the face of business model innovation. This paper designs and innovates the business model of SF Company's products and services. Coordinate the relationship between products and services, build a new business ecology, including products (seeds, fertilizers, pesticides, planting services, agricultural machinery leasing, rural finance, agricultural products storage, meteorology and planting big data, etc.) to create a new ecological circle.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.72

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