浙江省泰顺县农村电力市场营销策略的研究

发布时间：2018-03-24 08:20

本文选题：农村电力市场　切入点：供给侧　出处：《浙江海洋大学》2017年硕士论文

【摘要】：随着农村电力市场潜力不断增大,我国电力公司对其不断进行探索,力求找到一条健康、和谐发展的路径。在社会主义新农村建设、新型城镇化建设的推动和引导下,我国的农村电力市场越来越繁荣。那么,作为直接面对电能消费市场的供电企业,随着电力市场化的改革,怎样使得经济与社会安全稳定得以维持,采取有力的措施对所辖农村电力市场进行可靠的保护与培育,实现增供扩销,促进企业长远发展,是当前供电企业电力营销工作中紧急迫切的任务。基于此背景,本文以浙江省泰顺县为例,对农村电力市场营销进行调查、研究与分析,并提出针对性的营销建议。本文采用文献分析法、实践调查法、案例研究法等方法,针对当前浙江省泰顺县农村电力市场营销的现状进行分析研究。全文共分为五大部分:正文第一部分先描述了本课题的研究背景、研究意义和研究方法,再广泛查阅相关文献并进行综述评论,然后对本文涉及的主要理论进行阐述;第二部分是当前泰顺县农村电力市场营销的现状分析,主要从泰顺县农村电力市场营销面临的人口、经济、自然、科技与政策环境层面入手,并对泰顺县农村电力市场进行实地调查、分析其特点;第三部分是泰顺县农村电力市场营销存在的问题,通过调查研究,搜集大量的数据资料,细致地总结和描述存在的主要问题,为本文后面的营销建议提供支持;第四部分对河北省沧县、浙江省温州市洞头区、河北省武邑县的农村电力市场营销改革进行分析,获得对泰顺农村电力市场营销的经验启示;第五部分是泰顺农村电力市场定位及营销组合策略,结合前文的分析,对泰顺县农村电力市场进行细分及目标市场确定,并提出针对性的营销组合策略。
[Abstract]:Along with the rural power market potential is increasing, China's electric power companies to constantly explore, and strive to find a healthy, harmonious development path. In the construction of new socialist countryside, promoting the construction of new urbanization and under the guidance of China's rural power market more and more prosperous. So as to directly face the power supply enterprise the consumer market, with the reform of electric power market, how to make economic and social stability can be maintained, take effective measures to protect and nurture the reliable under the jurisdiction of the rural electric power market, realize the marketing operation, promote the long-term development of enterprises, is an urgent task of current power supply enterprise marketing work based on this. The background, taking Zhejiang County of Taishun Province as an example, carries on the investigation to the rural electric power marketing, research and analysis, and puts forward some marketing suggestions. This paper using the method of literature analysis, Practice of survey method, case study method, for the analysis of the current status of rural power market in Zhejiang County of Taishun province marketing. The thesis is divided into five parts: the first part describes the research background, research significance and research methods, and extensive literature review and comment, and then the main theory involved in this paper are elaborated; the second part is the analysis of the current status of rural power market marketing in Taishun County, mainly from the Taishun County Rural power market marketing facing the population, economy, nature, science and technology and the level of policy environment, and through the investigation of the rural electric power market in Taishun County, analyzes its characteristics; the third part is the existing Taishun county rural electric power market marketing problems, through investigation and research, collected a large amount of data, carefully summarize and describe the major problems for the following Marketing suggestions provide support; the fourth part of the Hebei province Cangxian, Dongtou District of Zhejiang city of Wenzhou Province, Hebei Province, Wuyi County rural electric power marketing reform analysis, gain experience and inspiration to rural Taishun power market marketing; the fifth part is the Taishun rural power market positioning and marketing strategy, combined with the analysis of rural areas Taishun county electric power market segmentation and target market, and put forward the marketing mix strategy.

【学位授予单位】：浙江海洋大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61;F274

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