制造企业服务化战略与组织要素的匹配关系研究

发布时间：2018-03-26 11:27

本文选题：服务化战略　切入点：组织要素　出处：《管理评论》2017年10期

【摘要】：随着产品利润空间的缩小及服务经济的兴起,越来越多的制造企业开始进行服务转型。服务化战略与组织要素的匹配对制造企业服务转型的成功至关重要,但目前有关二者匹配关系的研究尚不多见。本文通过文献分析解释了服务化战略二分法的合理性,结合深度访谈确定了与服务化战略相关的四个关键组织要素,并以258家制造企业为蓝本实证检验两种服务化战略与组织要素各维度的多元匹配关系。研究结果表明:以产品为中心的服务化战略与高组织清晰度和低组织分离度、高服务导向的企业价值观、功能能力及系统服务设计等组织要素维度相匹配;以客户为中心的服务化战略与高组织清晰度和高组织分离度、高服务导向的企业价值观和高服务导向的员工行为、综合能力及集成设计等组织要素维度相匹配。研究发现为制造企业顺利实施服务转型提供理论支持与实践参考。
[Abstract]:With the shrinking of product profit space and the rise of service economy, more and more manufacturing enterprises begin to carry out service transformation. The matching of service strategy and organizational elements is of great importance to the success of service transformation of manufacturing enterprises. However, the research on the matching relationship between the two is still rare. This paper explains the rationality of the service strategy dichotomy through literature analysis, and determines the four key organizational elements related to the service strategy with the help of in-depth interviews. Moreover, 258 manufacturing enterprises are used as a model to test the multivariate matching relationship between the two service strategies and organizational elements. The results show that the product-centered service strategy has high organizational clarity and low organizational separation. High service-oriented enterprise values, functional capabilities and system service design and other organizational elements of the matching; customer-centric service strategy and high organizational clarity and organizational separation, The high service oriented enterprise values and the high service oriented employee behavior, the comprehensive ability and the integration design and so on organization essential factor dimension match together. The research found to provide the theory support and the practice reference for the manufacturing enterprise to carry out the service transformation smoothly.
【作者单位】：西安理工大学经济与管理学院;
【基金】：国家自然科学基金项目(71272117) 国家社会科学基金项目(16CGL008) 教育部人文社科项目(16YJC630170) 陕西省教育厅自然科学专项项目(15JK1548) 陕西省重点学科建设项目(107-00x902)
【分类号】：F272;F425

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