让中国的品牌在世界生根发芽——专访海尔集团行政副总裁兼首席财务官谭丽霞女士

发布时间：2018-03-26 14:19

本文选题：海尔　切入点：财务官　出处：《国际税收》2017年10期

【摘要】：在经济全球化的大背景下,企业不仅要参与国内竞争,更要面对全球企业的竞争。"引进来,走出去"的战略,对企业既是机遇也是挑战。本刊记者走进海尔,倾听行政副总裁兼首席财务官谭丽霞女士讲述企业如何走出一条成功的国际化之路。
[Abstract]:Under the background of economic globalization, enterprises should not only participate in domestic competition, but also face the competition of global enterprises. The strategy of "bringing in, going out" is both an opportunity and a challenge for enterprises. Listen to the Vice President and Chief Financial Officer, Ms Lily Tan, on how companies can make a successful international journey.
【作者单位】：中国税务杂志社;
【分类号】：F426.6

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