体育用品企业销售主管的网络建构行为对团队绩效的影响

发布时间：2018-03-30 20:10

本文选题：体育用品企业　切入点：外部网络建构行为　出处：《上海体育学院学报》2017年05期

【摘要】：基于社会资源理论,构建体育用品企业销售主管的外部网络建构行为、内部网络建构行为与销售团队绩效的关系模型,并以体育用品企业销售主管为研究对象对上述模型进行实证分析。结果显示:在控制体育用品企业及销售主管相关影响因素的基础上,销售主管的内部和外部网络建构行为对其销售团队的运作绩效有显著的正向影响;内部网络建构行为对外部网格建构与团队绩效之间的关系起正向调节作用;销售主管高内部网络建构行为团队的外部网络建构行为对绩效的影响高于低内部网络建构行为团队。
[Abstract]:Based on the theory of social resources, this paper constructs the external network construction behavior of the sales supervisor of sporting goods enterprises, and the relationship model between the internal network construction behavior and the performance of sales team.The above model is analyzed empirically with the sales supervisor of sporting goods enterprise as the research object.The results show that, on the basis of controlling the influencing factors of sports goods enterprises and sales supervisors, the internal and external network construction behavior of sales managers has a significant positive impact on the performance of sales teams.The behavior of internal network construction plays a positive role in regulating the relationship between external grid construction and team performance, and the influence of external network construction behavior of high internal network construction behavior team of sales supervisor on performance is higher than that of low internal network construction behavior team.
【作者单位】：上海财经大学体育教学部;河南财经政法大学工商管理学院;
【基金】：国家体育总局体育哲学社会科学研究项目(2323SS16060) 上海市学校体育科研招标项目(HJTY-2016-D17) 上海财经大学基本科研业务费项目(2016110189)
【分类号】：F272.92;F274;F426.8

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