基于模糊综合评价法的家电企业物流模式决策研究

发布时间：2018-04-01 18:52

本文选题：物流模式　切入点：核心竞争力　出处：《浙江理工大学》2017年硕士论文

【摘要】：随着经济全球化的深入发展,世界各地区国家的互联互通不断增强。对于中国企业来说,深度融入世界经济既是一种机遇又是一种挑战。一方面通过交流可以引进先进的管理思想和科学技术,有利于提高企业自身的核心竞争力;另一方面,市场竞争变的更加激烈,精益生产、控本降耗可以为企业创造价格优势和经济效益。为了提高服务降低成本,企业在经营过程越来越把物流管理放在一个极其重要的战略地位。由于电子商务的迅速发展,线上销售逐渐取代线下销售并在快速崛起。对于家电行业来说销售模式正在发生巨大的变化,传统的线下门店销售冷淡低迷,而线上网络销售却呈现强劲的增长势头。消费者的消费方式已经发生了深刻改变,也驱动家电企业纷纷转型。其中物流模式的重塑是一个关键环节,制定出正确的物流管理方案对企业来说极其重要。本文以物流模式决策作为主要的研究对象,主要内容如下:1.对相关物流模式的基础理论进行研究,包括物流的概述,家电物流的特点,家电物流的现状;列举物流模式分类,并阐述物流模式的优缺点以及成功案例;分析物流模式选择的影响因素及指标体系构建的文献研究等。2.运用模型对案例进行分析,首先介绍案例和研究的思路和流程;其次构建评价指标体系并通过层次分析法得到各个指标的权重因子,运用模糊综合评价法分别评价自营物流,外包物流和物流联盟模式。最后选择出最适合企业自身条件的物流模式,并结合现实情况分析评价结果。
[Abstract]:With the deepening development of economic globalization, the connectivity of countries in various regions of the world is increasing. For Chinese enterprises, Deep integration into the world economy is both an opportunity and a challenge. On the one hand, advanced management ideas and science and technology can be introduced through exchange, which is conducive to improving the core competitiveness of enterprises; on the other hand, market competition is becoming more intense. Lean production, cost control and consumption reduction can create price advantages and economic benefits for enterprises. More and more enterprises put logistics management in an extremely important strategic position in the course of operation. Due to the rapid development of electronic commerce, Online sales are gradually taking the place of offline sales and are rising rapidly. Sales patterns are changing dramatically for the home appliance industry, with traditional offline stores suffering from sluggish sales. However, online sales have shown a strong growth momentum. Consumer consumption patterns have undergone profound changes, which have also driven home appliance enterprises to transform. Among them, the reshaping of logistics patterns is a key link. It is very important to make the correct logistics management plan for the enterprise. This paper takes the logistics mode decision as the main research object, the main content is as follows: 1.The basic theory of the related logistics mode is studied, including the summary of logistics, The characteristics of home appliance logistics, the current situation of home appliance logistics, the classification of logistics mode, the advantages and disadvantages of logistics model and the successful cases are discussed. Analysis of the factors affecting the choice of logistics mode and the establishment of the index system of literature research. 2. Use the model to analyze the case, first introduce the case and the research ideas and processes; Secondly, the evaluation index system is constructed and the weight factors of each index are obtained by AHP, and the self-supporting logistics is evaluated by fuzzy comprehensive evaluation method. Outsourcing logistics and logistics alliance mode. Finally, select the logistics model that is most suitable for the enterprise's own conditions, and analyze the evaluation results according to the actual situation.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F252

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