嘉兴服装业跨境电子商务发展现状及对策研究

发布时间：2018-04-09 11:54

本文选题：跨境电子商务　切入点：服装业　出处：《对外经贸》2017年03期

【摘要】：随着经济全球化和信息技术的快速发展,我国外贸行业发生了翻天覆地的变化,跨境电子商务为我国企业拓展海外市场提供了新的途径。服装业一直是嘉兴市支柱产业,在发展跨境电子商务过程中面临着诸多机遇和挑战。为促进嘉兴服装业跨境电商发展,提出加强宣传投入,树立品牌标杆,加强跨境电商人才培养,合理选择优质跨境电商平台,构建海外仓库,降低物流成本等对策建议。
[Abstract]:With the rapid development of economic globalization and information technology, China's foreign trade industry has undergone earth-shaking changes. Cross-border e-commerce provides a new way for Chinese enterprises to expand their overseas markets.Clothing industry has always been a pillar industry in Jiaxing, and it faces many opportunities and challenges in the process of developing cross-border e-commerce.In order to promote the development of cross-border e-commerce in clothing industry of Jiaxing, this paper puts forward some countermeasures and suggestions, such as strengthening propaganda investment, setting up brand benchmark, strengthening the cultivation of cross-border e-commerce merchants, rationally selecting high-quality cross-border e-commerce platforms, constructing overseas warehouses and reducing logistics costs.
【作者单位】：嘉兴南洋职业技术学院商务贸易分院;
【基金】：浙江省教育厅2015年度高等教育课堂教学改革研究项目“跨境电商背景下传统外贸实训课程改革研究”研究成果(项目编号:kg2015909)
【分类号】：F426.86;F724.6

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