宇通新能源汽车发展策略研究

发布时间：2018-04-09 20:32

本文选题：新能源汽车　切入点：SWOT分析　出处：《河南财经政法大学》2017年硕士论文

【摘要】：目前全球面临能源供应短缺、交通拥堵和生活环境日益恶化的现状,传统汽车行业面临很大的转型压力,国际社会越来越关注绿色能源的使用,能耗小、低碳环保的新能源汽车应运而生。无论是发达国家还是处在高速发展中的发展中国家都开始新能源汽车的研发,不少国家政府出台了各种政策支持本国新能源汽车产业的发展,试图抓住这个发展机遇。我国工信部于2015年5月发布《中国制造2025》,提出把节能和新能源汽车作为重点发展领域。宇通是我国较早开展新能源汽车研发的企业之一。1999年研发并产出第一辆新能源汽车,之后经过多年研发,在很多核心领域取得突破。宇通也是我国最早尝试客车整车出口的企业,目前其客车的出口量占我国客车出口总量的大约五分之一。我国新能源汽车发展顺应历史发展趋势,前景光明,但当前却面临着诸如基础设施缺乏、价格居高不下、核心技术缺失等各种问题。宇通作为新能源汽车发展的重要参与者,自然也脱离不了这些问题的困扰。然而不同于传统汽车领域,世界各国在新能源汽车发展中的起点差距相对较小,在一些发展中国家中,新能源汽车的发展充满着可能性,甚至具备一定优势。本文对宇通新能源汽车发展过程中所具备的优势、存在的劣势、拥有的机会和面对的威胁进行了对比分析。新能源汽车是宇通当前重要的业务之一,也是该企业未来的主要发展方向,所以宇通把发展新能源汽车作为企业应对转型压力、面向未来市场需求的重要策略。面对当前企业优势和劣势兼具,机遇和挑战并存,宇通如何扬其所长,避其所短,制定和选择出适合本企业目前客观情况的发展策略,加快新能源业务发展,使其成为整个企业发展的新动力和新的利润增长点,是企业面临的主要任务。本文在企业SWOT分析基础上对宇通新能源汽车的发展策略进行了分析,为企业未来的发展指出了着力点。新能源汽车发展涉及到整个产业的提升,不能靠企业单打独挑,政府必须对此给予相应的保障。作为一个成长中的新能源汽车生产企业,宇通离不开国家最低的条件保障,没有这些基本的支撑,企业的新能源业务在传统汽车、国际汽车的竞争下很难生存下去。文章对宇通新能源汽车发展所需保障措施给予了分析,提出了自己的看法和建议。
[Abstract]:At present, the world is faced with a shortage of energy supply, traffic congestion and worsening living environment. The traditional automobile industry is under great pressure of transformation. The international community is paying more and more attention to the use of green energy, and the energy consumption is low.The low carbon environmental protection new energy vehicle arises at the historic moment.Both developed countries and developing countries are developing new energy vehicles. Many governments have issued various policies to support the development of their new energy automobile industry, trying to seize this development opportunity.China's Ministry of Industry and Information Technology issued "made in China 2025" in May 2015, proposing to focus on energy saving and new energy vehicles.Yutong is one of the enterprises that developed the new energy vehicle in our country earlier. In 1999, we developed and produced the first new energy vehicle. After many years of research and development, we made a breakthrough in many core fields.Yutong is also the first enterprise to try the whole bus export in China. At present, its passenger car export volume accounts for about 1/5 of the total passenger car export in China.The development of new energy vehicles in China conforms to the trend of historical development and has a bright future. However, at present, China is faced with various problems such as lack of infrastructure, high price, lack of core technology and so on.As an important participant in the development of new energy vehicles, Yutong naturally cannot get away from these problems.However, different from the traditional automobile field, the starting point gap in the development of new energy vehicles is relatively small. In some developing countries, the development of new energy vehicles is full of possibilities and even has certain advantages.In this paper, the advantages, disadvantages, opportunities and threats in the development of Yutong New Energy vehicle are compared and analyzed.New energy vehicle is one of the important business of Yutong at present, and it is also the main developing direction of this enterprise in the future. Therefore, Yutong regards the development of new energy vehicle as an important strategy for the enterprise to deal with the pressure of transformation and to face the market demand in the future.Faced with the advantages and disadvantages of the current enterprises, opportunities and challenges coexist, how does Yutong promote its strengths, avoid its shortcomings, formulate and select development strategies suitable for the current objective conditions of the enterprise, and accelerate the development of new energy business,It is the main task for the enterprise to make it a new motive force and a new profit growth point for the whole enterprise.On the basis of enterprise SWOT analysis, this paper analyzes the development strategy of Yutong new energy vehicle, and points out the key points for the future development of the enterprise.The development of new energy vehicles involves the promotion of the whole industry.As a growing new energy automobile production enterprise, Yutong cannot leave the national lowest condition guarantee, without these basic support, the new energy business of the enterprise is difficult to survive under the traditional automobile, the international automobile competition.This paper analyzes the safeguard measures needed for the development of Yutong New Energy vehicle, and puts forward its own views and suggestions.
【学位授予单位】：河南财经政法大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471

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