浅论食品企业的安全危机预防管理

发布时间：2018-04-15 20:25

本文选题：食品安全 + 危机　；参考：《复旦大学》2009年硕士论文

【摘要】： 随着公共卫生意识的增强和国际贸易的不断扩大,食品安全问题也随之上升为全球性问题。当前,食品安全引发的危机事件正越演越烈,已经成为公共所关注的焦点,消费者对食品安全的信任降低至前所未有的程度,企业也正面临着前所未有的挑战。多年来,社会各界致力于对企业突发的安全性危机如何进行管理和控制,以极小的代价和合理的措施迅速平息突发的危机,以求企业的顺利过渡和损失的最小化。然而,危机是一个从渐变到突变的长期过程,任何危机的发生发展都经过生命周期的动态演进,基本的共识是,危机可分为危机前、危机中和危机后三个阶段,而企业未雨绸缪地将危机管理的重点放在危机预防上来是尤为重要,因为其具有最好的效果和最低的成本。大多数危机是可以有效预防的,建立科学的危机预防管理制度,化被动为主动,把危机消灭在萌芽状态,从而才能保证在复杂多变、残酷激烈的市场经济环境里屹立不倒。此外,加强企业危机预防管理还能提高企业的市场竞争力、促进管理创新、恢复消费者信心和长久地塑造企业的良好健康形象等。本论文首先通过对危机、危机预防管理和危机生命周期等有关理论的运用和阐述,分析了当前食品企业的安全现状和危机的主要来源,结合自身实践阐述了企业加强危机预防管理的重要意义、识别危机产生的途径和树立危机意识的必要性。其次,综合运用风险管理理论、质量管理理论、传播学等理论以及自身经验着重分析了如何实施系统的食品安全危机预防管理,主要内容包括危机预防信息检测系统的建立、风险分析和评估的合理利用、食品安全质量的全程监控和危机预防管理计划的科学制定等一系列的管理措施,并且对危机预防管理措施中的每一项都进行了相应的具体分析,为食品企业提供了一个理论思考和操作框架,以防止食品安全危机的形成、爆发。
[Abstract]:With the enhancement of public health awareness and the expansion of international trade, food safety has become a global problem.At present, the crisis caused by food safety is becoming more and more intense, has become the focus of public attention, consumer trust in food safety has been reduced to an unprecedented degree, enterprises are also facing unprecedented challenges.Over the years, all walks of life have devoted themselves to how to manage and control the sudden security crisis of enterprises, and quickly quell the sudden crisis with minimal cost and reasonable measures, in order to ensure the smooth transition of enterprises and minimize the losses.However, the crisis is a long-term process from gradual change to sudden change. The occurrence and development of any crisis go through the dynamic evolution of the life cycle. The basic consensus is that the crisis can be divided into three stages: pre-crisis, mid-crisis and post-crisis.It is very important for enterprises to focus on crisis prevention in advance because it has the best effect and the lowest cost.Most crises can be effectively prevented by establishing a scientific crisis prevention management system, turning passivity into initiative, and nipping the crisis in the bud, so as to ensure that it can stand firm in the complex and changeable, cruel and fierce market economy environment.In addition, strengthening enterprise crisis prevention and management can also improve the market competitiveness of enterprises, promote management innovation, restore consumer confidence and long-term shape the good health image of enterprises, and so on.Through the application and elaboration of crisis, crisis prevention management and crisis life cycle, this paper analyzes the current safety situation of food enterprises and the main sources of the crisis.Combined with its own practice, this paper expounds the importance of strengthening crisis prevention and management in enterprises, identifies the ways of crisis generation and the necessity of establishing crisis consciousness.Secondly, comprehensive use of risk management theory, quality management theory, communication theory and their own experience focused on how to implement the system of food safety crisis prevention management, the main content includes the establishment of crisis prevention information detection system.A series of management measures, such as rational use of risk analysis and assessment, complete monitoring of food safety and quality, scientific formulation of crisis prevention management plan, and corresponding specific analysis of each of the crisis prevention and management measures have been carried out.It provides a theoretical thinking and operational framework for food enterprises to prevent the formation and outbreak of food safety crisis.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F203;F426.82

【引证文献】