XX印钞公司拓展战略研究

发布时间：2018-04-17 08:07

本文选题：印钞造币 + 支付多元化　；参考：《山东大学》2017年硕士论文

【摘要】：人民币作为中国的法定货币,随着经济的快速发展,现金需求量曾一路攀升。自2005年至2015年,我国现金运行呈现出先持续快速增长后逐步下降的趋势,2015年净现金投放量仅为峰值时期2010年的26.87%。主要影响因素如下:一是银行卡支付、网上银行、非接触式终端、移动支付等非现金支付方式的广泛使用,可供选择的支付渠道日益增多,现金支付在人们生活消费中的比重显著下降;二是中国经济步入增速换挡、方式转变、结构优化、动力转换的经济发展新常态。GDP增速从保持近十年的10%左右下滑到7.5%左右,经济增速进入新的历史阶段。XX印钞公司为中国人民银行中国印钞造币总公司全资子公司,是国家法定的货币印制企业,肩负着保证货币发行的特殊使命。公司先后从事第二套到第五套共四套人民币印制,成功开发印制了澳钞、奥运门票、世博会门票等产品。然而,受上述因素影响,人民币需求的快速下滑决定了供给的必然减少,也就给XX印钞公司带来了巨大的冲击和压力。货币印制企业要想获得更大的发展,就必须依托目前的生产格局,实现新的战略转型,通过培育自身的核心竞争力,从而寻找新的利益增长点。本文从我国目前支付方式的多元化背景出发,运用战略分析的"PEST模型"、"SWOT模型"、"五力模型",通过比较研究法、文献研究法、案例研究法等方法,分析论述现金需求量的变化对印制行业的影响。通过宏观环境分析、行业环境分析、企业自身优劣势分析,层层深入,逐步挖掘企业的竞争优势,并以此为基础,提出拓展型战略,从主业为基,多元开拓两条主线,形成具体战略措施,为企业的战略转型进行可行性分析和理论依据。本文在探索XX印钞企业发展战略的同时,对行业内其他企业的发展也具有一定的借鉴和参考价值。
[Abstract]:As China's legal currency, with the rapid development of the economy, the demand for cash has been rising.From 2005 to 2015, China's cash operation showed a trend of rapid growth first and then decreasing gradually, and the net cash amount in 2015 was only 26.87 in the peak period of 2010.The main influencing factors are as follows: first, with the widespread use of non-cash payment methods such as bank card payment, online banking, non-contact terminal, mobile payment, etc., the number of alternative payment channels is increasing day by day.The proportion of cash payments in people's daily consumption has decreased significantly; second, the growth rate of China's economy has fallen from about 10% to about 7.5% in terms of economic growth shift, mode change, structural optimization, and power conversion.Economic growth has entered a new historical stage. Xx banknote printing company is a wholly owned subsidiary of the people's Bank of China (PBC) China banknote Printing Corporation. It is a national legal currency printing enterprise and shoulders the special mission of ensuring the issuance of currency.The company has engaged in the second set to the fifth set of a total of four sets of RMB printing, successfully developed the printing of Australian bills, Olympic tickets, Expo tickets and other products.However, under the influence of these factors, the rapid decline in RMB demand determines the inevitable reduction of supply, which has brought huge impact and pressure to XX note-printing company.If money printing enterprises want to achieve greater development, they must rely on the present production pattern, realize the new strategic transformation, and seek new profit growth points by cultivating their own core competitiveness.Based on the diversified background of payment methods in China, this paper uses the strategic analysis of "PEST model", "SWOT model", "five forces model", through comparative research method, literature research method, case study method, etc.This paper analyzes the influence of the change of cash demand on the printing industry.Through macro environment analysis, industry environment analysis, and enterprise's own advantages and disadvantages analysis, the competitive advantages of enterprises are gradually excavated, and on this basis, an expanding strategy is put forward, which is based on the main business and develops two main lines in multiple ways.Form specific strategic measures for the strategic transformation of enterprises feasibility analysis and theoretical basis.While exploring the development strategy of XX banknote printing enterprises, this paper also has some reference value for the development of other enterprises in the industry.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.8;F272

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