飞翔无人飞行器公司O2O商业模式研究

发布时间：2018-05-05 19:31

本文选题：O2O + 无人飞行器　；参考：《华东理工大学》2017年硕士论文

【摘要】：2015年1月,美国市场研究公司ABI Research发布报告显示,小型民用无人飞行器市场到2018年的市场规模将会超过84亿美元。国内投中研究院认为,按照市场上无人飞行器的市场规模和发展潜力来衡量,要远远超过84亿美元的市场规模。本研究对无人飞行器的消费者需求做一定的调查和分析,将O2O商业模式与无人机行业相结合,考虑到目前无人飞行器市场用户较为广泛,针对产品各项属性上用户的需求,对此进行重新界定。飞翔无人飞行器公司前期通过对用户价值曲线的描绘,在价值曲线描绘下,无人飞行器消费者最为关注的是产品的安全、飞行时间以及能否满足个性化需要。飞翔公司以企业数据为基础、以新媒体社群为配合,以O2O模式为基础,实现线上、线下的闭环资源整合,构建企业品牌优势,创造用户需求,引领用户需求,刺激用户消费,实现不同需要的用户与企业在售产品的对接,为企业实施精准定位和营销提供后续的支持和保障。研究发现,在构建O2O生态平台上,飞翔无人飞行器公司应调整以O2O平台销售为新营业增长点的商业模式,打造无人飞行器产品销售一体化的平台战略,初期利用网络渠道的销售作为地面销售渠道的补充,同时在大数据和新媒体的配合下,渐渐将网络渠道作为公司一个长期的战略主线,实现线上线下销售模式的互动与配合,实施无人飞行器产品的全渠道销售。通过公司无人飞行器的O2O平台开展企业网络销售,以及同全国主要城市的大型电商、甚至全国范围内的电商实现战略合作,为企业后期的向全国范围铺开提供现行预热与基础。无人飞行器的O2O平台采用线上+线下的推广模式很好的将线上准许消费者进行精准定位,采取O2O商业模式,不仅节约了企业的成本,还也大大提升了飞翔无人飞行器公司在全国范围的知名度,为企业的后续发展提供了很好的商业模式转型空间和升级条件。并实施以大数据、新媒体、公共关系、人员、资金、管理方面的保障措施。
[Abstract]:In January 2015, ABI Research, a U.S. market research firm, reported that the market for small civilian unmanned aerial vehicles would exceed $8.4 billion by 2018. In terms of the market size and potential of unmanned aerial vehicles in the market, it is well over $8.4 billion, according to the Institute. In this study, the consumer demand of unmanned aerial vehicle (UAV) is investigated and analyzed to a certain extent. The O2O business model is combined with the UAV industry. Considering the wide range of users in the UAV market at present, it aims at the needs of the users in the various attributes of the products. This is redefined. Under the description of user value curve, UAV consumers are most concerned about product safety, flight time and whether they can meet the needs of personalization. Based on enterprise data, new media community, O2O model, Flying Company realizes online and offline closed-loop resource integration, builds enterprise brand advantage, creates user demand, leads user demand, stimulates user consumption. To realize the docking between the customers and the enterprises, and to provide the following support and guarantee for the enterprises to carry out the precise positioning and marketing. The research found that in the construction of O2O ecological platform, Flying unmanned aerial vehicle company should adjust the business model with O2O platform sales as the new business growth point, and create the platform strategy of UAV product sales integration. At the initial stage, the sales of the network channel was used as a supplement to the ground sales channel. At the same time, with the cooperation of big data and the new media, the network channel was gradually regarded as a long-term strategic thread of the company, so as to realize the interaction and cooperation between the online and offline sales modes. Implement full channel sales of unmanned aerial vehicle products. Through the O2O platform of the company unmanned aerial vehicle to develop the enterprise network sale, and to realize the strategic cooperation with the large ecommerce in the main cities of the country, even in the whole country, provides the current preheating and the foundation for the enterprise to spread out to the whole country in the later stage. The O2O platform of unmanned aerial vehicle (UAV) adopts the promotion mode of line and line very well to allow consumers to locate accurately on line, and adopts the business model of O2O, which not only saves the cost of enterprise, It also greatly enhances the popularity of flying unmanned aerial vehicle companies in the country, and provides a good business model transformation space and upgrade conditions for the subsequent development of enterprises. And the implementation of big data, new media, public relations, personnel, funds, management safeguards.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.5

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