深圳G电子公司发展战略研究

发布时间：2018-05-10 09:09

本文选题：电子产品 + 环境分析　；参考：《西南交通大学》2017年硕士论文

【摘要】：电子信息技术产业是国民经济的重要支柱产业之一,无论是对于国民经济,还是对于国家信息系统安全,都具有战略性意义。改革开放三十多年来,我国的电子信息产业有了突飞猛进的发展,发生了翻天覆地的变化。但是,在由计划经济向市场经济转变、由国内竞争向国际竞争转变的这一整个进程里,我国电子信息技术企业一直处于竞争非常剧烈的行业环境中;并且,时至今日,这样的竞争正呈现出愈来愈复杂的态势。深圳G电子公司是中国众多电子类产品的生产厂家之一,在20多年的发展历史里,其业务范围从成立伊始的只涉及电话机加工制造领域,逐渐扩张到网络通讯设备终端产品、视听端多媒体产品、厨房家用电器和汽配产品等方面的研发和制造销售。截至2016年,深圳G电子公司已是集采购链与分销链端金融投资、跨境电商等服务于一体的垂直化、多元化的集团公司,发展潜力巨大。本文共五章。第一章是绪论,主要介绍深圳G电子公司的发展背景及行业发展情况,并概述本文研究的目的、方法和整体思路框架。第二章通过企业发展所处的外部宏观环境和行业竞争环境来分析深圳G电子公司发展的外部环境。第三章从企业的内部管理结构、经营状况、资源环境和核心竞争力等方面对深圳G电子公司进行内部环境研究。第四章利用SWOT组合分析企业发展战略的具体情况,明确企业的优势劣势,为企业制定竞争策略提供决策依据。第五章基于前面章节的分析基础,提出深圳G电子公司具体的战略实施策略。最后为结论部分,希望本文的研究可以为企业科学地辨清当前的形势提供多渠道的参考,并能为公司的战略发展提供必要的决策指导。
[Abstract]:Electronic information technology industry is one of the important pillar industries of the national economy, both for the national economy and for the national information system security, are of strategic significance. Since the reform and opening up more than 30 years ago, the electronic information industry of our country has developed by leaps and bounds, and has undergone earth-shaking changes. However, in the whole process of transition from planned economy to market economy and from domestic competition to international competition, Chinese electronic and information technology enterprises have been in a very competitive industry environment. Such competition is showing a more and more complex situation. Shenzhen G Electronics Company is one of the many manufacturers of electronic products in China. In the development history of more than 20 years, the scope of its business has gradually expanded from the field of telephone processing and manufacturing at the beginning of its establishment to the terminal products of network communication equipment. Audio-visual end multimedia products, kitchen appliances and auto products and other aspects of R & D and manufacturing sales. As of 2016, Shenzhen G Electronics Co., Ltd. is a vertical, diversified conglomerate that integrates purchasing chain and distribution chain financial investment, cross-border ecommerce and other services, with great potential for development. There are five chapters in this paper. The first chapter is the introduction, mainly introduces the development background and industry development of Shenzhen G Electronics Company, and summarizes the purpose, method and overall thinking framework of this paper. The second chapter analyzes the external environment of Shenzhen G Electronics Company through the external macro environment and industry competition environment. The third chapter studies the internal environment of Shenzhen G Electronics Company from the aspects of internal management structure, management situation, resource environment and core competitiveness. The fourth chapter analyzes the specific situation of the enterprise development strategy by SWOT combination, defines the advantages and disadvantages of the enterprise, and provides the decision basis for the enterprise to formulate the competitive strategy. The fifth chapter, based on the analysis of the previous chapters, puts forward the specific strategy of Shenzhen G Electronics Company. Finally, it is hoped that the research in this paper can provide a multi-channel reference for enterprises to identify the current situation scientifically, and provide the necessary decision-making guidance for the strategic development of the company.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F272

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