广发证券经纪业务转型研究

发布时间：2018-06-11 21:52

本文选题：证券公司 + 经纪业务　；参考：《天津大学》2013年硕士论文

【摘要】：中国经济的高速增长，带动了中国资本市场的巨大的进步，其对全球经济的影响也越来越显著。伴随着中国资本市场的发展，中国的证券行业也取得的空前的进步，证券市场的容量越来越大；证券公司、基金公司等投资中介机构的数量越来越多，规模也在不断壮大；市场上的投资者数量也在呈几何级增长；随着监管制度的不断完善，市场上的创新产品也越来越丰富。种种迹象表明，我国的证券行业正在以史无前例的速度快速的发展。但是快速的增长背后往往伴随着风险的累积。近几年，随着中国经济发展速度的放缓，证券市场行情也随之极度萎靡，很多证券公司出现亏损甚至倒闭，大部分投资者的资产严重缩水。这些现象的出现暴露出我国证券市场的诸多弊端，例如，市场制度的不完善，导致行业恶性竞争的现象十分普遍；缺乏必要的投资者保护手段；市场缺乏创新，且产品的种类十分有限；证券公司盈利手段太少，受行情的制约十分明显；证券公司营业收入过度依赖经纪业务等等。本文主要着眼于证券公司经纪业务，从客户服务、产品创新、营销方式、成本控制等方面探讨影响证券公司经纪业务发展的诸多因素。结合广发证券经纪业务的实际情况，运用SWOT理论对广发证券经纪业务的优势和劣势进行阐述，并结合当前证券市场上的机会和风险进行详细的分析，得出广发证券经纪业务转型的必要性及紧迫性，，根据分析的结果提出“向综合服务型业务发展”、“向多元化业务发展”、“转换营销方式”等建议来解决广发证券经纪业务的困境。
[Abstract]:The rapid growth of China's economy has led to great progress in China's capital market, and its impact on the global economy is becoming more and more significant. Along with the development of China's capital market, China's securities industry has also made unprecedented progress, the capacity of the securities market is increasing, the number of securities companies, fund companies and other investment intermediaries are increasing, and the scale is also growing. The number of investors in the market is also growing exponentially; with the continuous improvement of the regulatory system, the innovative products in the market are becoming more and more abundant. All kinds of signs show that the securities industry in our country is developing at an unprecedented speed. But rapid growth often accompanies risk accumulation. In recent years, as China's economy has slowed, the stock market has been extremely depressed, with many securities firms losing money or even failing, and most investors' assets seriously shrinking. The emergence of these phenomena exposed many disadvantages of our country's securities market, for example, the imperfect market system leads to the phenomenon of vicious competition in the industry is very common; the lack of necessary means of investor protection; the lack of innovation in the market, And the kinds of products are very limited; the profit means of the securities companies are too few, and the restriction of the market is very obvious; the business income of the securities companies is excessively dependent on the brokerage business, and so on. This article mainly focuses on the brokerage business of the securities companies, from the customer service, Product innovation, marketing methods, cost control and other aspects of the securities companies to explore the development of brokerage business factors. Combined with the actual situation of Guangfa Securities brokerage business, using the SWOT theory to explain the advantages and disadvantages of Guangfa Securities brokerage business, and combined with the current securities market opportunities and risks to carry out a detailed analysis, The necessity and urgency of the transformation of Guangfa Securities brokerage business are obtained. According to the results of the analysis, it is proposed that "developing to integrated service business", "developing to diversified business", "change marketing mode" and other suggestions to solve the plight of Guangfa Securities brokerage business.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.39

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