B2C电子商务企业物流成本管控研究

发布时间：2018-02-11 23:32

本文关键词： 电商企业成本管理成本模式　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：如今,电子商务已经不再是什么新鲜的词汇,并且已经在百姓生活的各个领域普及开来,电子商务已经成为是二十一世纪最主要的贸易手段。二十一世纪是我国电子商务高速发展的时代,但随着成长脚步的加快,物流短板问题也越来越明显。过高的物流成本往往阻碍了电商企业的发展,因此,如何对过高的物流成本进行管控是电商企业目前应该迫切解决的问题。我国对于物流成本管控在制造业上比较成熟,然而,对于电商企业的物流成本管控,由于行业的特点不同,我们不能照搬传统企业的物流成本管控方法,所以我们必须根据企业的特点找到适合电商企业的物流成本管控的方法。这对于电商的成长来说具有非凡的意义。本文采用案例分析法,理论联系实际,在先对理论进行的叙述的基础上,选取了京东的物流成本管控方面案例进行了分析提出了一些建议,并且最后对于大陆电子商务企业在物流成本管控方面普遍存在的问题进行了分析并且提出了一些改进的建议。本文的开始阐述了文章选题的背景及意义,然后对国内的文献与国外的文献分别进行了归纳并对国内外的文献进行综合的评述,接着介绍了本篇文章的研究思路和研究方法还有本文的结构。接着概述了与电商行业物流成本管控方面的相关的的基本理论与概念,之后分别从物流成本构成、物流模式、物流成本管控这几个方面对京东这个电商企业进行了案例分析。对于分析出的京东存在的物流管控方面的问题提出了几点建议,最后联系案例的启示与我国在这方面的近况提出了几点建议。最后,本文认为,不论从企业自身发展的角度还是从国家宏观调控的角度,都应该根据电子商务企业物流的特点,完善对B2C电商企业的物流成本管控,从而使电商企业更快更好的发展。
[Abstract]:Nowadays, electronic commerce is no longer a new word, and has been popularized in every field of people's life. Electronic commerce has become the most important means of trade in 21th century. 21th century is the era of rapid development of electronic commerce in China, but as the pace of growth accelerates, The problem of short board logistics is becoming more and more obvious. Too high logistics costs often hinder the development of e-commerce enterprises, so, How to control the excessive logistics cost is an urgent problem that should be solved by e-commerce enterprises at present. Our logistics cost control is more mature in the manufacturing industry, however, for e-commerce enterprises, logistics cost control, Because of the different characteristics of the industry, we cannot copy the traditional enterprise logistics cost control method. Therefore, we must find the method of logistics cost control suitable for e-commerce enterprises according to the characteristics of enterprises. This is of great significance to the growth of e-commerce. On the basis of the description of the theory, this paper selected JingDong's case of logistics cost control to analyze and put forward some suggestions. Finally, the paper analyzes the common problems in logistics cost control of mainland e-commerce enterprises and puts forward some suggestions for improvement. At the beginning of this paper, the background and significance of the selected topic are described. Then the domestic literature and the foreign literature are summarized and the domestic and foreign literature are comprehensively reviewed. Then it introduces the research ideas, research methods and the structure of this paper. Then it summarizes the basic theories and concepts related to the management and control of logistics costs in e-commerce industry, and then respectively from the logistics cost composition, logistics model, These aspects of logistics cost control have carried out a case study on JingDong, an e-commerce enterprise, and put forward several suggestions for analyzing the problems in logistics management and control existing in JingDong. Finally, some suggestions are put forward in connection with the enlightenment of the case and the recent situation in China. Finally, this paper holds that, whether from the perspective of the enterprise's own development or from the point of view of the state's macro-control, it should be based on the characteristics of e-commerce enterprises' logistics. Improve the B-2 C e-commerce enterprise logistics cost control, so that the e-commerce enterprises faster and better development.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F259.23;F253.7

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