可追溯农产品额外成本承担意愿研究

发布时间：2018-04-02 05:14

本文选题：农户　切入点：蔬菜　出处：《中国人口.资源与环境》2014年12期

【摘要】：农户是农产品安全生产的责任主体,农户生产可追溯农产品必然增加额外生产成本。农户对可追溯农产品额外成本承担意愿非常关键。本文实证研究了446位蔬菜种植农户对"基本可追溯蔬菜"、"增加父母信息的可追溯蔬菜"和"经政府专业机构认证的可追溯蔬菜"三种不同类型的可追溯蔬菜的额外成本承担意愿,并运用Multivariate Probit Model(MVP)计量模型,研究了影响农户对三种类型可追溯蔬菜额外成本承担意愿的主要因素。研究结果显示,农户对三种类型可追溯蔬菜愿意承担的额外成本分别为不高于总成本的2.41%、2.18%和3.34%,对"基本可追溯蔬菜"的认可度和额外成本承担水平高于更加高级的"增加父母信息的可追溯蔬菜",并对"经政府专业机构检验认证的可追溯蔬菜"额外成本具有最高的承担愿意。学历、蔬菜种植规模与垂直一体化程度是影响农户对可追溯蔬菜额外成本承担意愿的共同因素,而农户的年龄、家庭农业收入,对蔬菜可追溯体系的认知,是否实施无公害、绿色或有机蔬菜等质量认证工作等变量,不同程度地显著影响其额外成本的承担意愿。本文的研究结论表明,应当首先推动初级蔬菜可追溯体系(如本文中的"基本可追溯蔬菜")的普及,随后逐步选择年龄较轻、学历较高、蔬菜种植规模较大、参与农业企业或专业合作组织的农户实施更高级的蔬菜可追溯体系(如本文中的"增加父母信息的可追溯蔬菜")。农户记录的可追溯信息是否需要经过政府专业机构的检验认证,由农户根据成本与收益的考虑自行选择,可以增加蔬菜可追溯体系的普及率。
[Abstract]:Farmers are the main body responsible for the safe production of agricultural products, Farmers' willingness to bear the extra cost of traceable agricultural products is very important. This paper empirically studies 446 vegetable growers on "basic traceable vegetables". The additional cost of three different types of traceable vegetables, "traceable vegetables" and "traceable vegetables certified by government professional agencies," is willing to bear the additional cost of parental information. The main factors influencing farmers' willingness to bear the extra cost of three types of traceable vegetables were studied by using the Multivariate Probit Modeler (MVP) metrological model. The additional costs that farmers are willing to bear for the three types of traceable vegetables are 2.41% and 3.34% of the total cost, respectively. The recognition of "basic traceable vegetables" and the additional cost commitment level are higher than those of the more advanced "increasing parental trust". Interest traceability vegetables "and have the highest commitment to the extra cost of" traceable vegetables certified by government professional organizations. The scale of vegetable planting and the degree of vertical integration are the common factors that influence farmers' willingness to bear the extra cost of traceable vegetables. Variables such as quality certification, such as green or organic vegetables, significantly affect their willingness to bear additional costs in varying degrees. The popularization of primary vegetable traceability systems (such as "basic traceable vegetables" in this paper) should be promoted first, followed by younger, more educated and larger vegetable cultivation, Farmers participating in agricultural enterprises or professional cooperative organizations implement more advanced vegetable traceability systems (such as "traceability vegetables to increase parental information" in this article.) does the traceability information recorded by farmers need to be certified by professional government agencies? According to the consideration of cost and income, farmers can increase the popularity of traceability system of vegetables.
【作者单位】：江南大学江苏省食品安全研究基地;江南大学商学院;南京农业大学经济管理学院;
【基金】：国家社科基金重大项目“环境保护、食品安全与农业生产服务体系研究”(编号:11ZD155) 国家社科青年基金项目“基于可追溯体系的食品安全全程监管机制与支持政策研究”(编号:12CGL100) 国家自然科学基金项目“基于消费者偏好的可追溯食品消费政策的多重模拟实验研究:可追溯猪肉的案例”(编号:71273117) 高校博士学科点专项科研基金项目“食品安全与食品可追溯体系中生产者行为研究”(编号:20110093110007) 江苏省高校哲学社会科学优秀创新团队建设项目“中国食品安全风险防控研究”(编号:2013-011) 江南大学自主科研计划重点项目“基于农产品安全、气候变暖视角的农业生产方式转型路径与模式选择”(JUSRP51416B)
【分类号】：F322;F302.6

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