H公司运营资金管理研究

发布时间：2018-04-17 11:48

本文选题：汽车经销商 + 营运资金管理　；参考：《郑州大学》2017年硕士论文

【摘要】：2016年,中国国民经济运行保持平稳,下行压力得到有效缓解。汽车行业实现平稳较快发展。中国汽车经销商行业已经从2011年前的小而精的行业逐步发展为大而全集中度越来越高的行业,行业处于发展高峰。行业的发展过程中,营运资金管理的水平直接影响经营周期内资金盈利能力。在当下互联网大潮及传统汽车经销商市场激烈竞争的环境下,外部资金融资的能力,内部资金管理及合理分配使用的水平,直接决定企业的生存与发展。因此,强化营运资金管理是汽车经销商企业适应激烈的市场竞争、提高盈利能力、增强内部核心竞争力、寻求稳健发展的内在要求。本论文在对汽车经销商汽车经销行业营运资金管理动因分析、营运资金效应分析、汽车经销行业营运资金影响因素分析的基础上,介绍了汽车经销行业营运资金管理状况、H公司行业地位、发展战略、资金管理现状、融资授信问题、营运资金管理现状,并对其进行了详尽的了解和调查研究,分析归纳了新车资金管理问题、售后服务资金管理问题、其他业务资金管理问题。在本文案例分析中,对H公司营运资金管理现状进行介绍,详尽分析其现状及存在的问题,在搜集、梳理、阅读大量文献资料和实地调研行业发展的基础上,结合EMBA课程理论、金融市场与资本营运、融资环境、财务报表分析、财务管理等知识及汽车行业消费升级、资金密集流动性高及对资金成本高居不下的情况,实际联系理论知识的前提下分析汽车经销商在发展过程中如何合理高效发挥资金效能、最大限度降低融资成本的前提下满足公司营运与发展,探索高效增加营运资金流动性和降低资金成本的方法为行业发展提供借鉴。经过实证分析,结合我国汽车经销商行业及H公司的实际业务运行情况,本文归纳提出了四条建议来改善营运资金管理:一是拓宽融资渠道;二是提高商业信用融资;三是加强新车及配件的库存与资金管理;四是加强营运资金的内控管理,其中有建立新型的资金管理模式-资金池以及增加RRP管理平台改善库存结构这些改善政策有相应的理论依据,也有实际的操作可行性,对提高汽车经销商行业营运资金管理的水平有前瞻性的意义。
[Abstract]:In 2016, China's national economy remained stable and downward pressure was effectively alleviated.Auto industry achieved steady and rapid development.The auto dealer industry in China has gradually developed from the small and fine industry before 2011 to one with large and high concentration, and the industry is at the peak of development.In the development of the industry, the level of working capital management directly affects the profitability of capital in the business cycle.In the current Internet tide and the fierce competition in the traditional automobile dealer market, the ability of external capital financing, the level of internal capital management and rational distribution and use directly determine the survival and development of enterprises.Therefore, strengthening the management of working capital is the inherent requirement for automobile dealers to adapt to the fierce market competition, improve profitability, enhance internal core competitiveness and seek steady development.Based on the analysis of the causes of working capital management, the effect of working capital and the influencing factors of the working capital of automobile dealership, this paper analyzes the factors that affect the working capital of automobile dealership.This paper introduces the status of working capital management in automobile distribution industry and the status of industry, development strategy, fund management, financing credit, working capital management, and makes a detailed investigation and research on the status quo of working capital management.The problems of new car fund management, after-sale service fund management and other business fund management are analyzed and summarized.In this paper, we introduce the current situation of H Company's working capital management, analyze its current situation and existing problems in detail, and combine with EMBA curriculum theory on the basis of collecting, combing and reading a lot of literature and field research industry development.Knowledge of financial markets and capital operations, financing environment, financial statement analysis, financial management, and automotive industry consumption upgrading, capital intensive liquidity and high capital costs,On the premise of connecting with the theoretical knowledge, this paper analyzes how automobile dealers can reasonably and efficiently exert their capital efficiency in the process of development, so as to meet the needs of the company's operation and development under the premise of minimizing the financing cost.To explore efficient ways to increase working capital liquidity and reduce the cost of capital to provide reference for the development of the industry.Through the empirical analysis, combined with the actual operation of China's auto dealer industry and H company, this paper summarizes four suggestions to improve the management of working capital: first, to broaden the financing channels, second, to improve the commercial credit financing;Third, to strengthen the inventory and capital management of new cars and accessories; and fourth, to strengthen the internal control and management of working capital.Among them, the establishment of a new type of fund management model-fund pool and the increase of RRP management platform to improve inventory structure these improvement policies have corresponding theoretical basis, but also practical operational feasibility.To improve the auto dealer industry working capital management level has the forward-looking significance.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F406.7;F426.471

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