苏宁云商类金融模式下财务风险管理研究

发布时间：2018-06-21 02:02

本文选题：类金融模式 + 苏宁云商　；参考：《青岛大学》2017年硕士论文

【摘要】：家电行业在国民经济发展中一直占据重要地位。我国在主要家电产品的生产中稳居第一,在产业结构优化、产品结构升级、产品品质提升以及行业转型升级的大背景下,家电产品需要向着人性化、时尚化、健康化的目标发展,依靠技术上的创新,不断提升产业竞争力;同时家电企业也要关注企业风险,在转型升级的过程中注重经济运行质量,保证企业稳健、长久、持续发展。家电行业范围的不断扩张、市场份额的不断加大,除了制造业企业的巨大贡献外,家电连锁零售企业同样功不可没。目前我国的零售行业中,类金融模式运用广泛。苏宁云商作为家电连锁零售业的龙头企业,在连锁经营协会公布的“中国连锁百强”中多次高居榜首,庞大的销售网络无疑为苏宁云商类金融模式的实施提供了议价基础。类金融模式虽然可以获得无息本金来进行扩张店面,增加市场份额,提高公司的市场竞争力,进一步增强公司的议价能力和市场主导地位,降低使用资金的成本,但同时也会给公司带来多种财务风险。本文总结了国内外对类金融模式的研究动态,以供应链管理理论、营运资本管理理论、风险管理理论为理论基础,研究了苏宁云商的三大发展历程;通过分析苏宁的经营模式,了解类金融模式为苏宁带来的益处;对苏宁类金融模式下的财务状况进行研究,并与行业数据进行对比分析,发现存在的财务风险;最后针对苏宁云商类金融模式下存在的财务风险,从优化债务结构,加强风险防范意识;重视对供应链的管理,提高公司营运能力;改善与供应商的关系;挖掘渠道价值方面提出风险管理建议。
[Abstract]:Home appliance industry has been playing an important role in the development of national economy. China ranks first in the production of major household appliances. Under the background of industrial structure optimization, product structure upgrading, product quality upgrading and industry transformation and upgrading, household appliances need to be humanized and fashionable. The goal of healthy development depends on technological innovation to continuously enhance the competitiveness of the industry. At the same time, household appliances enterprises should also pay attention to the risks of enterprises, pay attention to the quality of economic operation in the process of transformation and upgrading, and ensure the steady, long-term and sustainable development of enterprises. In addition to the great contribution of manufacturing enterprises, the household appliance chain retail enterprises are also responsible for the constant expansion of the household appliances industry and the increasing market share. At present, in the retail industry of our country, the similar financial model is widely used. As the leading enterprise of household appliance chain retailing, Su Ning cloud business occupies the top of the list of "China's top 100 chain" announced by the chain management association many times. The huge sales network undoubtedly provides the bargaining basis for the implementation of Su Ning cloud business financial model. Although the quasi-financial model can obtain interest-free principal to expand stores, increase market share, improve the market competitiveness of the company, further enhance the bargaining power and market dominance of the company, and reduce the cost of using funds. But it also brings a variety of financial risks to the company. Based on the theories of supply chain management, working capital management and risk management, this paper summarizes the research trends of the similar financial models at home and abroad, studies the three development processes of Su Ning cloud business, and analyzes the management model of Su Ning, which is based on the theory of supply chain management, the theory of working capital management and the theory of risk management. To understand the benefits of the financial model for Su Ning, to study the financial situation under the Su Ning financial model, and to compare with the industry data to find the financial risk. Finally, aiming at the financial risk existing in the cloud business finance mode of Su Ning, we should optimize the debt structure, strengthen the risk prevention consciousness, attach importance to the management of the supply chain, improve the company's operation ability, improve the relationship with the supplier. Excavate channel value to put forward risk management suggestion.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F721;F715.5

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