基于哈佛分析框架对江淮汽车公司的财务分析

发布时间：2018-06-24 20:37

本文选题：哈佛分析框架 + 江淮汽车　；参考：《安徽财经大学》2017年硕士论文

【摘要】：汽车工业是我国工业的重要组成部分,我国连续八年保持汽车产销量世界第一。哈佛分析框架是一种科学的财务分析框架,从战略分析、会计分析、财务分析和前景分析四个方面,有助于全面分析企业财务状况。战略是公司的经营方针和行动指南,为经营目标服务,决定公司未来的发展方向。江淮汽车公司作为我国广大自主品牌汽车厂商的代表,发展在汽车行业具有一定的代表性。本文选取江淮汽车公司作为案例公司,从企业战略出发,站在管理者的角度,将哈佛分析框架运用到汽车行业。本文分为七个部分。第一章介绍研究背景和研究意义等。第二章财务分析理论及概述,介绍哈佛分析框架,作为下文的理论前提。第三章介绍江淮汽车公司概况和战略演变,结合宏观环境分析、五大竞争力分析、SWOT模型分析,多角度解读江淮公司战略。第四章会计分析,识别江淮汽车公司重要会计科目,分析公司重要会计政策,判断其合理性并进行评价。第五章江淮汽车公司财务分析,分为报表分析和比率分析,包括纵向对比和横向对比,纵向对比时将公司2001-2015年报表分为两个阶段,横向对比选择上汽、长城、比亚迪三家同行业公司进行比较,比率分析江淮公司偿债能力、营运能力、盈利能力以及发展能力。第六章江淮汽车公司前景分析,预测公司可能遇到的风险和发展前景。第七章结论和建议,对前面所有分析内容进行总结,提出建议。通过研究可以看出,汽车行业竞争激烈,江淮公司利用“做大做强商用车、做精做优乘用车、大力发展新能源汽车”的战略,应对战略环境的变化,从各个方面的分析中也能体现这一战略符合公司发展需要,江淮按照战略规划的方向,正为完成这一战略做出努力。江淮的会计政策选用比较合理,符合汽车行业的行业特性,说明财务信息质量比较可靠。江淮在多年经营中,偿债能力一直表现不理想,使得公司财务风险较高,受成本较高净利较低的影响,盈利能力在行业中处于中等水平,营运能力较好,存货等流转速度较快,成长能力较好,未来发展空间较大。经过上述研究得出的结论,为江淮汽车提出四点建议:培养与引进人才、寻求与高新技术企业合作、加强财务管理、发展领先业务。
[Abstract]:The automobile industry is an important part of China's industry. China has maintained the world's number one automobile production and sales for eight years. The Harvard analysis framework is a scientific financial analysis framework. It is helpful to analyze the financial situation in a comprehensive way from four aspects: strategic analysis, accounting analysis, financial analysis and prospect analysis. The guide of action to serve the management target and determine the future direction of the company. The Jianghuai Automobile Company, as the representative of our country's independent brand auto manufacturers, has a certain representation in the automobile industry. This article selects the Jianghuai Automobile Company as a case company, starting from the enterprise strategy and standing in the perspective of the administrator. The first chapter is divided into seven parts. The first chapter introduces the research background and research significance. The second chapter is the financial analysis theory and overview, introduces the Harvard analysis framework, as the theoretical premise for the following. The third chapter introduces the general situation and strategic evolution of the Jianghuai Automobile Company, combined with the macro environment analysis, the five competitiveness analysis, the SWOT model. Analysis, multi angle interpretation of Jianghuai company strategy. Fourth chapter accounting analysis, identifying the important accounting subjects of Jianghuai Automobile Company, analyzing the important accounting policy of the company, judging its rationality and evaluating. The fifth chapter of Jianghuai Automobile Company financial analysis is divided into report analysis and ratio analysis, including vertical contrast and horizontal contrast, vertical contrast, vertical contrast will be The 2001-2015 year report of the company is divided into two stages. Compared to the comparison of SAIC, the Great Wall, and BYD with the same industry companies, the ratio analysis of the solvency, operating ability, profitability and development ability of Jianghuai company. Sixth the prospect analysis of the Jianghuai Automobile Company, the possible risks and development prospects of the Forecast Ltd. The seventh chapter is the seventh chapter. The conclusions and suggestions are summed up and suggestions are made. Through the study, it can be seen that the competition in the automobile industry is fierce. The company can make use of the strategy of "making bigger and stronger commercial vehicles, doing fine and excellent passenger cars, developing new energy vehicles vigorously", and responding to the changes in the strategic environment, which can also be reflected in the analysis of all aspects. The strategy is in line with the needs of the development of the company. In the direction of strategic planning, Jianghuai is making great efforts to complete this strategy. The selection of accounting policies in Jianghuai is more reasonable and is in line with the industry characteristics of the automobile industry, which shows that the quality of financial information is more reliable. With the influence of higher cost and higher net profit, the profitability is at the middle level in the industry, the operation ability is better, the circulation speed of the stock is faster, the growth ability is better and the future development is larger. After the conclusion of the above research, it puts forward four suggestions for Jianghuai automobile: cultivating and introducing talents and seeking cooperation with hi-tech enterprises, Strengthen financial management and develop leading business.
【学位授予单位】：安徽财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F406.7

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