情感维护:高校校友捐赠长效发展的广泛基
发布时间：2018-08-03 19:01
【摘要】：基于长尾理论视角,论述了情感维护是高校校友捐赠长效发展的广泛基础。首先,在论述长尾理论具有小利润大市场的"长尾市场"现象基础上,指出"长尾市场"现象在校友捐赠文化中同样存在;其次,对我国高校过于依赖精英少数、忽视广泛多数造成校友捐赠的偶然性和短期性进行了阐述;最后,从情感倾注打造校友捐赠的长尾效应,提出了完善我国高校校友捐赠的对策建议。
[Abstract]:Based on the long tail theory, this paper discusses that emotional maintenance is the broad foundation for the long-term development of alumni donation. First of all, on the basis of discussing the phenomenon of "long tail market" in which long tail theory has a large market with small profits, it points out that the phenomenon of "long tail market" also exists in the culture of alumni donation. Neglecting the extensive majority causes the contingency and short-term character of alumni donation. Finally, from the long-term effect of emotion pouring into building alumni donation, the paper puts forward the countermeasures and suggestions to perfect the alumni donation in our country.
【作者单位】： 湖南农业大学;
【基金】：湖南省哲学社会科学基金项目“基于校友平台下校友捐赠长效机制构建研究”(13YBB103)
【分类号】：G647.5
本文编号：2162703
[Abstract]:Based on the long tail theory, this paper discusses that emotional maintenance is the broad foundation for the long-term development of alumni donation. First of all, on the basis of discussing the phenomenon of "long tail market" in which long tail theory has a large market with small profits, it points out that the phenomenon of "long tail market" also exists in the culture of alumni donation. Neglecting the extensive majority causes the contingency and short-term character of alumni donation. Finally, from the long-term effect of emotion pouring into building alumni donation, the paper puts forward the countermeasures and suggestions to perfect the alumni donation in our country.
【作者单位】： 湖南农业大学;
【基金】：湖南省哲学社会科学基金项目“基于校友平台下校友捐赠长效机制构建研究”(13YBB103)
【分类号】：G647.5
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1 乔海曙;许国新;;校友捐赠和高校发展:社会资本视角的分析[J];教育科学;2006年05期
2 ;[J];;年期
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