基于创新服务的零售企业盈利模式探究

发布时间：2018-08-13 09:50

【摘要】：零售业的发展,在很大程度上推动了我国国民经济的发展,成为带动我国经济持续发展的中坚力量,虽然当前我国零售业发展有"大好势头",但各大零售企业之间的竞争也愈发激烈,外资零售企业的进入给我国零售企业发展带来很大的压力,从而盈利空间越来越小。同时随着零售企业规模的不断扩大以及谈判能力与议价能力的不断增强,传统的盈利模式已经无法适应当前的发展形势,创新、改革我国零售企业的盈利模式势在必行。零售业是一种典型的服务行业,因此零售企业的盈利模式创新应从服务入手,以"创新服务"为基点展开一系列创新活动。本文主要基于"创新服务"的新视角,在拜德柏克等构建的服务创新的"四维度模型"基础上,结合零售业的特点,具体探究零售企业盈利模式的服务创新策略以及实现条件。
[Abstract]:The development of the retail industry, to a large extent, has promoted the development of our national economy and has become the backbone of the sustained economic development of our country. Although the development of retail industry in our country has a great momentum, the competition among the major retail enterprises is becoming more and more fierce. The entry of foreign retail enterprises brings great pressure to the development of retail enterprises in our country, and the profit space becomes smaller and smaller. At the same time, with the expansion of the scale of retail enterprises and the ability to negotiate and negotiate, the traditional profit model has been unable to adapt to the current development situation, innovation, reform of the profit model of retail enterprises in China is imperative. Retailing is a typical service industry, so the profit model innovation of retail enterprises should start with service and launch a series of innovation activities based on "innovative service". Based on the new perspective of "innovative service", and on the basis of the "four-dimensional model" of service innovation constructed by Bedberg and combining the characteristics of retail industry, this paper explores the strategy of service innovation and the conditions for realization of the profit model of retail enterprises.
【作者单位】：武汉职业技术学院商学院;
【分类号】：F715.5

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