古井集团资金集中管理模式案例研究

发布时间：2018-10-20 13:08

【摘要】：伴随着社会经济的快速发展,集团公司这一企业组织形式逐步产生。财务管理是集团公司管理架构中的焦点,资金的管理则是财务管理活动的重中之重。为适应集团公司的发展战略,国内外对资金管理模式进行了科学化的理论研究与实践,提出了多种将集团财务进行整合以提高经济效益和运作效率的资金集中管理模式。构建合理、高效的资金集中管理模式,并根据集团内外部发展状况不断进行优化调整,以提高集团资金的使用效率、减少资金成本、降低企业的资金风险,对于集团管理者来说十分重要。近年来,白酒行业受政策调整和经济水平变化的影响,结束了“黄金十年”的快速发展势头,开始进入深度调整阶段。古井集团作为我国白酒行业的代表性企业,下设30多家分子公司,资金运营状况复杂,在2011年便进行了资金的集中管理。目前集团公司正处于全面整合期,且受行业趋势变化的影响较为显著,在资金风险和资金使用效率方面体现出许多问题。本文采用了案例研究、比较分析和数据分析法。首先,对资金集中管理的相关文献和理论进行梳理总结,并在此基础上介绍了资金集中管理的优越性,列述了五种具体的资金集中管理模式,从多方面将其进行比较。其次,对古井集团的发展阶段和行业背景进行分析,表明其进行资金集中管理模式优化的必要性;描述了古井集团的组织架构和资金集中管理现状,针对于此提出古井集团在资金管理方面存在的具体问题,包括有息负债率逐年增高、净运营资本占比低、成员单位偿债意识不强、信息化程度不高等。最后,从财务预算控制、进行实时监控、建立考核机制和信息化建设四个方面对古井集团资金集中管理模式提出优化措施,并建议古井集团将资金集中管理模式与互联网金融进行创新性结合,利用互联网迅猛发展的势头,转变管理方式、拓宽集团投融资渠道、构建供应链金融平台,有利于提高资金的运作效率,保障上下游企业利益,让集团公司在行业动荡调整的环境下平稳发展。另外,与古井集团有着相似背景的集团公司,可以通过类似措施,增强集团资金的稳健性与安全性,节约资金成本,提高资金运作效率,适应行业环境变化;并增强创新意识,合理运用互联网金融技术,为集团发展助力,提供全新的发展思路。
[Abstract]:With the rapid development of social economy, the group company, the enterprise organizational form gradually emerged. Financial management is the focal point in the management structure of group company, and fund management is the most important part of financial management. In order to adapt to the development strategy of the group company, this paper has carried on the scientific theory research and the practice to the fund management mode at home and abroad, and has proposed many kinds of centralized fund management mode which will integrate the group finance to improve the economic benefit and the operation efficiency. To construct a reasonable and efficient centralized fund management model, and to optimize and adjust according to the internal and external development of the group, in order to improve the use efficiency of the group funds, reduce the capital cost, and reduce the capital risk of the enterprise. It is very important for group managers. In recent years, due to the influence of policy adjustment and economic level change, liquor industry has put an end to the rapid development momentum of "Golden decade" and has begun to enter the stage of deep adjustment. Gujing Group, as the representative enterprise of liquor industry in our country, has more than 30 sub-subsidiaries under which the operation of funds is complicated, and the centralized management of funds was carried out in 2011. At present, the group company is in the comprehensive integration period, and is affected by the change of the industry trend, which reflects a lot of problems in the aspects of capital risk and capital use efficiency. Case study, comparative analysis and data analysis are used in this paper. First of all, the related literature and theory of centralized management of funds are summarized, and on this basis, the advantages of centralized management of funds are introduced, and five specific modes of centralized management of funds are listed and compared from various aspects. Secondly, the development stage and industry background of Gujing Group are analyzed, which shows the necessity of optimizing the centralized capital management mode, and describes the organizational structure of Gujing Group and the current situation of centralized capital management. In view of this, the paper puts forward the specific problems existing in the capital management of Gujing Group, including the increase of interest bearing debt ratio year by year, the low proportion of net working capital, the weak consciousness of member units in debt service, and the low degree of informatization, etc. Finally, from four aspects of financial budget control, real-time monitoring, establishment of assessment mechanism and information construction, the paper puts forward the optimization measures for the centralized fund management mode of Gujing Group. It is suggested that Gujing Group should combine the centralized capital management mode with Internet finance innovatively, make use of the rapid development of the Internet, change the management mode, widen the channel of group investment and financing, and construct the supply chain finance platform. It is beneficial to improve the efficiency of capital operation, protect the interests of upstream and downstream enterprises, and make the group company develop smoothly under the environment of industry turbulence and adjustment. In addition, the group companies with similar background to Gujing Group can enhance the stability and security of the group funds, save the cost of funds, improve the efficiency of capital operation, adapt to the changes of the industry environment, and enhance the sense of innovation through similar measures. Rational use of Internet finance technology, for the group's development, to provide a new development ideas.
【学位授予单位】：安徽财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.82;F406.72

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