巴宝莉集团的财务故事
发布时间：2019-05-19 20:53
【摘要】：正一、巴宝莉的品牌故事巴宝莉(Burberry)集团是英国奢侈品牌公司,主营服装、配饰及香水。2013年巴宝莉在全球价值最高品牌排名中位列第77名。巴宝莉集团是伦敦证券交易所上市公司,同时也是富时100指数组成股之一。1856年,21岁的布料商学徒托马斯·巴宝莉在英国英格兰汉普郡东北部的小镇贝辛斯托克成立了以自己的名字命名的企业。19世纪末,巴宝莉为英国军官设计了一种叫"Tielocken"的风衣,这就是今天著名的
[Abstract]:On the first hand, Burberry's brand story Burberry (Burberry) Group is a British luxury brand company specializing in clothing, accessories and perfumes. Burberry ranked 77th in 2013 among the highest value brands in the world. Burberry Group is a listed company on the London Stock Exchange and one of the FTSE 100 index stocks. 1856. Thomas Burberry, a 21-year-old cloth merchant apprentice, founded a business named after himself in the northeastern town of Besinstock, England. At the end of the 19th century, Burberry designed a windbreaker called Tielocken for British officers. This is what is famous today.
【作者单位】： 湖北经济学院;山西财经大学管理科学与工程学院;
【分类号】：F416.8;F406.72
，
本文编号：2481055
[Abstract]:On the first hand, Burberry's brand story Burberry (Burberry) Group is a British luxury brand company specializing in clothing, accessories and perfumes. Burberry ranked 77th in 2013 among the highest value brands in the world. Burberry Group is a listed company on the London Stock Exchange and one of the FTSE 100 index stocks. 1856. Thomas Burberry, a 21-year-old cloth merchant apprentice, founded a business named after himself in the northeastern town of Besinstock, England. At the end of the 19th century, Burberry designed a windbreaker called Tielocken for British officers. This is what is famous today.
【作者单位】： 湖北经济学院;山西财经大学管理科学与工程学院;
【分类号】：F416.8;F406.72
，
本文编号：2481055
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