成本管理在房地产企业项目的应用

发布时间：2018-01-10 05:24

本文关键词：成本管理在房地产企业项目的应用　出处：《青岛理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着社会的发展和国家宏观调控措施的不断调整,房地产企业面临着很多的挑战与压力,其中更是增大了对成本控制的依赖。成本控制管理是开发项目的工作重点并贯穿项目管理的始终,关系着开发项目的成败。尽管各大房地产公司有着先进的理念和经验,但并不是普遍使用的,在寻求自身独特的发展同时,也出现了一些问题。比如成本管理水平粗放,缺少体系；合同过程管理不到位,变更难以控制；资金管理缺乏手段与方法；这些情况普遍存在于各大房地产公司的成本控制管理中,需要在企业内部推行切实有效的信息化管理工具,将管理思想落到实地。本文以房地产成本管理为研究对象,通过具体的案例,对成本管理进行研究分析,并采用定性与定量相结合的方法论述房地产项目开发过程中成本管理控制各个环节的重要性。在本案例中,为了提高产品市场竞争力和盈利能力,构建了新的成本管理体系。首先,为了确保成本管理机制的顺利运行,在公司各部门实施目标成本管理体系,通过目标成本动态管理进行总体的控制与管理。其次,在项目的各个阶段进行针对性的管理,根据各个阶段运行的整体特征与需求,建立针对性的管理体系来确保成本管理的顺利实施。通过总体的目标成本动态控制和各阶段针对性的管理来完善公司的成本管理体系,最终达到成本的有效控制。最后,本文为进一步完善成本管理模式提出了合理化的建议。房地产企业成本管理相对复杂,本文对房地产公司成本管理的研究,也只能是提供以一种借鉴的思路和方法,为完善成本管理,并优化改进,还需要做大量的研究工作。
[Abstract]:With the development of society and the constant adjustment of national macro-control measures, real estate enterprises are facing a lot of challenges and pressures. Cost control management is the focus of the development project and runs through the project management, which is related to the success or failure of the development project. Although the major real estate companies have advanced ideas and experience, they are not widely used. At the same time, there are some problems in seeking their own unique development, such as extensive cost management, lack of system; The management of the contract process is not in place and the change is difficult to control; Lack of means and methods in fund management; These situations generally exist in the cost control management of the major real estate companies. It is necessary to carry out effective information management tools within the enterprises to put the management ideas on the ground. This article takes the real estate cost management as the research object, through the concrete case, carries on the research analysis to the cost management. The importance of cost management and control in the process of real estate project development is discussed by combining qualitative and quantitative methods. In this case, in order to improve the competitiveness and profitability of the product market, a new cost management system is constructed. First, to ensure the smooth operation of the cost management mechanism. The target cost management system is implemented in all departments of the company, and the overall control and management are carried out through the dynamic management of the target cost. Secondly, the targeted management is carried out in each stage of the project. According to the overall characteristics and requirements of each stage of the operation. To establish a targeted management system to ensure the smooth implementation of cost management. Through the overall target cost dynamic control and each stage of targeted management to improve the cost management system of the company. Finally, this paper puts forward some reasonable suggestions for the further improvement of cost management mode. The cost management of real estate enterprises is relatively complex. The research on cost management of real estate companies in this paper can only provide a kind of reference ideas and methods to perfect cost management and optimize improvement. There is still a lot of research to be done.
【学位授予单位】：青岛理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;TU723.3

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