空间体验定制服务系统设计研究

发布时间：2018-03-13 09:05

本文选题：空间体验　切入点：家居产品定制　出处：《江南大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着国家的强盛和经济的繁荣发展，人民的物质生活水平在不断提高，同时人们也对其生活的空间环境的质量提出了更高的要求。在体验经济时代，体验必然发展为绝大多数人的消费生活，在一定程度上，逐渐成为每个普通人的生活需求，或说已经成为人们生活和态度的一种表达方式。同样在这种情形下，空间本身已成为商品，成为被消费的对象，检验一个具体空间的受欢迎程度往往取决于这个空间是否能打动人，即是否能满足目标群的空间体验，人们既重视空间需要被满足的结果，同时也期待在空间中的活动成为一种个性化的体验过程，注重体验式的情感需要。与此同时，产品和人之间的关系已经发生了变化，已由简单的工具成为个体人身、情感和能力的延伸，这要求我们重新思考传统商业和经济模式中，商品的属性、定义和价值判断。而在体验经济尤其是在信息化的移动互联网背景之下，消费者、用户、生产者和创造者之间已没有明确的界限，这也要求企业不得不重新思考企业战略、研发流程和用户关系的维护。本课题将空间体验概念单独提出进行研究，研究视角由原来对空间的功能（物质）属性的研究，转向使用人群的空间体验（精神感受）研究。通过借助与人的精神感受更加密切的现象学和心理学等相关理论对顾客的空间体验进行研究，分析总结出能够与当今企业和经济的发展相契合的切入点，进而借助服务设计的相关理论和实践作为指导方法来构建一种以消费者主导的、能够满足其自身不断发展的空间需要的途径，并试图为企业展示体验经济背景之下的一种新型商业模式的全貌。论文共分为六章。第一章为绪论，提出研究的问题，并阐述了课题在经济、文化、科技和设计等方面的研究背景，然后说明课题研究的目的和意义以及存在的创新点，并确定进行研究所采用的方法、主要的研究内容和研究的整体框架。第二章通过运用相关理论对空间体验进行研究，对空间体验进行比较全面的分析、归纳，总结出空间体验的内涵、特征和本质，为接下来的研究设计提供理论依据和具体方向。第三章，介绍产品服务系统设计理论，以及其在本课题研究中的价值和作用，确立产品服务系统设计作为本课题研究的指导方法。第四章，以家居空间为例进行研究,运用产品服务系统设计的方法等，指导对家居行业市场以及消费者的调研，，经过分析、归纳和总结，得出家居定制服务系统的初步模型。第五章，根据前面对家居行业市场以及用户所做的调研和分析，并结合体验经济这一时代趋势以及其他基础设计理论，提出了几个主要原则，以便指导后续整个家居定制服务系统的构建。第六章，根据前面对家居行业市场以及典型角色用户的调研，针对存在的需求点和现实矛盾点，并依据几个主要原则，提出了家居定制服务系统的整体定位，并用服务设计的方法对整个家居定制服务系统进行综合建模和原型设计，最后以设计实践的形式对家居定制服务系统进行呈现。结语部分为对本课题的研究总结，指出存在的不足和后续研究的可能性，并对未来的发展趋势进行了展望。
[Abstract]:Along with the prosperity and development of the prosperity of the country and economy, people's living standards continue to improve, at the same time it is the quality of their lives in the space environment put forward higher requirements. In the era of experience economy, experience the inevitable development for the vast majority of consumer life, to a certain extent, gradually become every ordinary people the needs of life, or that has become an expression of the people and attitude of life. Also in this case, the space itself has become a commodity, is an object of consumption, the popularity of a specific test space often depends on whether this space can move the person, whether it can meet the target space experience people not only pay attention to the space, need to be satisfied with the results, but also look at the activities in the space become a personalized experience, focusing on experiential emotional needs.
At the same time, the relationship between products and people have changed, have become personal by simple tools, extension of emotion and ability, which requires us to rethink the traditional commercial and economic mode, the nature of commodity, definition and value judgment. In the experience economy, especially in the information of the mobile internet background. Consumers, users have no clear boundaries between the producer and creator, it also requires companies to rethink the business strategy, development process and customer relationship maintenance.
The space concept of experience singled out for study, research perspective from the original to the function of the space (material) properties of steering the use of population spatial experience (feelings). Experience space theory by means of the human spirit and feel more closely the phenomenology and psychology of customer research, analysis summed up the starting point and development to fit the enterprise and economy, and the related theories of service design and practice as the guiding method to construct a consumer oriented, able to meet the needs of the self development space approach, and try to show a new business model under the background of experience economy the picture.
This paper is divided into six chapters. The first chapter is the introduction, put forward the research question, and discusses the topic in the economic, cultural, scientific and technological research background and design, and then explain the purpose and significance of this research and innovation, and to determine the method used in this study, the main research framework the research content and research. The second chapter by using the related theory of spatial experience, experience of space analysis, comprehensive induction, summed up the connotation of space experience, characteristics and nature, provide theoretical basis and specific direction for the study design of the next. The third chapter introduces the design theory of product service system, and the the study of the value and role, established as a method for guiding the research of product service system design. In the fourth chapter, the Home Furnishing space were studied, using the product service system design Methods, to guide the Home Furnishing industry market and consumer research, through the analysis, and summarized the preliminary model that Home Furnishing customization service system. In the fifth chapter, according to the investigation and analysis of the foregoing Home Furnishing industry market and user experience, and combined with the trend of economic times and other basic design theory, put forward several major principles, so as to guide the construction of the entire Home Furnishing customization service system. In the sixth chapter, according to the front of Home Furnishing industry market and research the typical role of the user, according to the existing demand point and realistic contradiction, and on the basis of several main principles, put forward the overall positioning of Home Furnishing customization service system, and the Home Furnishing customization service system integrated modeling and prototype design method for service design, the design practice in the form of the Home Furnishing customization service system is the conclusion part. In order to summarize the research of this subject, it points out the shortcomings of the existence and the possibility of subsequent research, and looks forward to the future development trend.

【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU241

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