以消费者行为为导向的餐饮空间设计研究

发布时间：2018-03-16 19:23

本文选题：餐饮空间　切入点：消费者行为　出处：《长春工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着中国经济的不断发展,人们对物质文化需求的也日益提高,对包括餐饮业在内的第三产业提出了更高的要求。每一个人都有着不同的消费习惯,如何分析消费者行为和心理规律,设计出符合人们理想的餐饮空间环境,这既是设计者的使命和责任,也是为塑造城市的品味,拉动经济的增长,改善居民的生活的一个有效途径,具有重要而深远的意义。本研究由四部分组成：第一部分是文献综述。具体包括两点：1.餐饮空间的概念界定和分类,为后面的案例分析以及研究打基础。2.消费这行为的来源、涵义、主要观点以及影响消费者行为的主要因素,这一部分旨在梳理文章理论基础。第二部分作者总结了影响餐饮空间设计的消费者行为因素,其中包含三个方面：1.消费者行为和心理规律对餐饮空间设计的影响。2.消费者的感官对餐饮空间设计的影响。3.市场细分下的不同消费人群对餐饮空间设计的影响。第三部分作者从消费者行为的角度提出了餐饮空间设计的具体方法,主要从餐饮空间中的功能布局与人体工程学的应用、餐饮空间中动线的设计、餐饮空间中色彩、光、材料的设计以及餐饮空间声环境和热环境这些角度进行逐一分析,从而找到指导餐饮空间设计的方法。第四部分作者介绍了国内外优秀餐饮空间案例,通过对经典案例的分析,作者进一步印证了影响消费者行为的因素在案例研究中起的作用。本文的创新之处在于作者把餐饮空间设计与消费者行为结合,在餐饮空间设计领的域,绝大部分学者研究的是主题性和地域性的餐饮空间设计,很少有人从消费者行为方向对餐饮空间设计全面、深入的研究。因此本文试图从影响消费者行为的因素入手,分析这些因素会对餐饮空间设计产生哪些影响,并提出合理的设计建议,最后通过案例分析印证消费者行为因素在餐饮空间设计中起到的作用,在研究视角上有一定的新意,为今后餐饮空间乃至商业空间的设计提供了新的研究视角。
[Abstract]:With the continuous development of China's economy, people's material and cultural needs are also increasing, and higher requirements have been put forward to the tertiary industry, including the catering industry. Everyone has different consumption habits. How to analyze the behavior and psychological law of consumers and design the ideal dining space environment is not only the mission and responsibility of designers, but also the purpose of shaping the taste of the city and stimulating the growth of the economy. An effective way to improve residents' lives is of great and profound significance. This study consists of four parts:. The first part is a literature review. It includes two points: 1.Conceptual definition and classification of dining space, laying the foundation for the case analysis and research. 2.The source and meaning of the behavior of consumption. The main point of view and the main factors affecting consumer behavior, this part is to comb the theoretical basis of the article. In the second part, the author summarizes the factors of consumer behavior that affect the design of dining space. It includes three aspects: 1. The influence of consumer behavior and psychological law on dining space design. 2. The influence of consumers' senses on dining space design. 3. The influence of different consumer groups on dining space design under market segmentation. In the third part, the author puts forward the concrete method of food space design from the angle of consumer behavior, mainly from the function layout and the application of ergonomics in the dining space, the design of the dynamic line in the dining space, the color, the light in the dining space, The design of materials and the sound environment and thermal environment of dining space are analyzed one by one to find the method to guide the design of dining space. In the 4th part, the author introduces the excellent dining space cases at home and abroad. Through the analysis of the classic cases, the author further verifies the role of the factors influencing the consumer behavior in the case study. The innovation of this paper lies in the author's combination of food space design and consumer behavior. In the domain of restaurant space design, most scholars study the thematic and regional restaurant space design. Few people study the food space design comprehensively and deeply from the direction of consumer behavior. Therefore, this paper tries to analyze the influence of these factors on the food space design from the perspective of the factors that affect the consumer behavior. And put forward reasonable design suggestions, finally through the case study to verify the role of consumer behavior factors in the dining space design, in the perspective of research has certain new ideas, It provides a new research perspective for the design of dining space and even commercial space in the future.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU247.3

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