基于性别差异的商业空间展示设计研究及O2O模式的空间改造方案

发布时间：2018-05-01 01:00

本文选题：空间设计 + 服装　；参考：《北京交通大学》2014年硕士论文

【摘要】：互联网的高速发展,传统服装零售行业受到极大的挑战。越来越多的青年顾客选择网购的同时,传统服装零售店变成了互联网购物的试衣间。在当前业界转型的关键时期,吸引青年顾客来实体经营店进行购物的关键点在于商业空间的人性化设计,吸引顾客购买欲望的同时也提升了顾客对于品牌和产品的认知。本文旨在通过对青年男女的两性差异化研究,将研究结果与当今青年流行品牌的现状进行对比,结合新的互联网020(Online to Offline)模式与科技产品设计出一个未来商业展示空间的形态及发展方向,得出基于两性的关怀与科技创新能够带来新的商业价值。通过问卷的方式来试探市场的需求,判断当前的方案是否能够获得广阔的市场空间。论文主要工作包括： (1)从商业空间服装展示设计出发,结合性别差异研究结果进行联系分析 (2)从两性差异角度对青年流行品牌进行实例研究 (3)以心理、市场、功能等服装定位角度进行研究与创新点的研究 (4)通过科学的调查,将创新设计进行可行性验证
[Abstract]:With the rapid development of the Internet, the traditional clothing retail industry is facing great challenges. As more and more young customers choose online shopping, traditional clothing retail stores become online shopping fitting rooms. In the critical period of the current industry transformation, the key point of attracting young customers to the physical stores for shopping lies in the humanized design of business space, which attracts customers' desire to buy and promotes the customers' cognition of brand and products. The purpose of this paper is to compare the research results with the current situation of popular brands among young men and women through the study of gender differences between young men and women. Combined with the new 020(Online to online model and technology products, this paper designs a future business display space and its development direction. It is concluded that gender based care and technological innovation can bring new commercial value. Through the questionnaire to test the market demand, to determine whether the current program can obtain broad market space. The main work of the thesis includes: 1) starting from the design of commercial space clothing display, combining the research results of gender difference to carry on the connection analysis. 2) A case study of youth pop brands from the perspective of gender differences 3) to study and innovate from the angle of psychology, market, function and so on. 4) verify the feasibility of innovative design through scientific investigation
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU247;J525.2

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