西安曲江文化产业示范区发展模式及规划策略研究

发布时间：2018-05-08 21:28

本文选题：曲江新区 + 文化产业园区　；参考：《西安建筑科技大学》2014年硕士论文

【摘要】：在我国政策推动文化产业成为国民经济支柱性产业的背景下，近年来，国内各类型的文化产业园区不断涌现，一批国家级文化产业示范园区异军突起，凭借与所在地区和城市发展的密切关系，走出了不少成功的发展模式。在陕西省提出建设文化强省的发展战略目标指导下，西安曲江新区由2003年起步，以“文化立区、旅游兴区”为基本理念，形成了“文化+旅游+人居+商业”的运营模式，2007年被文化部授予首批“国家级文化产业示范区”。目前，曲江新区正处在一期基本建成，二期全面启动的关键节点。过去的十一年间，曲江模式虽然取得了令人瞩目的成就，但在城市发展、产业发展方面仍有一些核心问题亟待进一步研究和解决。面临这些问题，需要探讨旧有的发展模式的持续适用性，明晰未来的发展方向。曲江新区兼具城市新区和文化产业示范区的双重特征。首先，论文从以上两个角度出发，构建了文化产业示范区发展模式的理论模型，将文化产业示范区的发展阶段划分为启动期、发展期和成熟期；将城市新区发展要素归纳为总体发展、管理和经营三个层面；将文化产业发展要素归纳为产业发展、运营模式、产业平台环境、品牌营销四个层面。其次，论文梳理了曲江文化产业示范区的发展历程和综合现状，提出当前面临的城市功能欠缺、遗产保护失当、产业后发力不足等问题。再次，论文结合曲江发展现状，总结其总体发展模式为“以文化资源为依托，以城市运营为核心，以公共文化为基地，以一个城市新区的整体开发支持推动文化产业的聚集和发展。”其后，依据城市新区不同发展阶段的特点，明确曲江新区现阶段处于发展期。分别从总体发展层面、产业发展层面、经营管理层面、品牌营销层面梳理启动期（2003-2008）和发展期（2009至今）的发展模式。其后，提出曲江未来的发展方向，在文化产业园区的理想模式下，并提出成熟期的曲江文化产业园区发展目标。最后，论文提出针对性的规划策略，包括产业发展提升策略，城市功能布局策略，，土地利用优化策略，交通规划策略，公共服务设施规划策略，文化遗产保护策略等，为曲江新区规划建设提供参考。
[Abstract]:Under the background of our country's policy to promote the cultural industry to become the pillar industry of the national economy, in recent years, various types of cultural industry parks in China have been emerging, and a number of national cultural industry demonstration parks have suddenly emerged. With the close relationship with the development of the region and city, out of a number of successful development models. Under the guidance of Shaanxi Province's strategic goal of building a culturally strong province, Qujiang New District of Xi'an started in 2003, with the basic idea of "establishing a cultural district and developing a tourist area". In 2007, the Ministry of Culture awarded the first batch of "National Cultural Industry demonstration Zone". At present, Qujiang New area is in the first phase of the basic completion, phase II full-start of the key node. In the past 11 years, although the Qujiang model has made remarkable achievements, there are still some core problems in urban development and industrial development that need to be further studied and solved. In the face of these problems, we need to explore the sustainable applicability of the old development model and clarify the future development direction. Qujiang New District has the dual characteristics of urban new area and cultural industry demonstration area. First of all, from the above two angles, the paper constructs a theoretical model of the development model of cultural industry demonstration area, and divides the development stage of cultural industry demonstration area into start-up period, development period and mature period. The development factors of urban new area are summarized into three levels: overall development, management and management, and cultural industry development is divided into four levels: industrial development, operation mode, industrial platform environment and brand marketing. Secondly, the paper combs the development course and the comprehensive present situation of Qujiang cultural industry demonstration area, and points out the problems such as the lack of urban function, the improper protection of heritage, and the insufficiency of industrial development ability. Thirdly, according to the current situation of Qujiang's development, the paper concludes that its overall development model is "relying on cultural resources, taking urban operation as its core, and taking public culture as its base". The overall development of a new urban district supports the gathering and development of cultural industries. " Then, according to the characteristics of different stages of development in the new urban area, it is clear that the new area of Qujiang is in the stage of development at the present stage. From the overall development level, the industrial development level, the management level, the brand marketing level combs the starting period (2003-2008) and the development period (2009 till now) the development pattern respectively. Then, the paper puts forward the future development direction of Qujiang, under the ideal mode of the cultural industrial park, and puts forward the development goal of the cultural industrial park in the mature period. Finally, the paper puts forward targeted planning strategies, including industrial development promotion strategy, urban function layout strategy, land use optimization strategy, traffic planning strategy, public service facilities planning strategy, cultural heritage protection strategy, etc. To provide reference for the planning and construction of Qujiang New District.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU984.13

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