铁四院工程勘察研究院发展战略研究

发布时间：2018-05-13 17:56

本文选题：铁路勘察 + SWOT分析　；参考：《华中科技大学》2014年硕士论文

【摘要】：为了保持我国经济的持续平稳增长和城市化进程的稳步推进，国家和地方政府正在不断加大铁路以及城市轨道交通的投资力度，铁路及轨道交通勘察行业的发展前景十分广阔。铁四院工程勘察研究院是国内一流的铁路勘察设计院，，如何在这一新形势下抓住机遇抢占市场先机，企业的发展战略研究具有现实的必要性和紧迫性。本文以工程勘察研究院为研究对象，综合企业市场战略、企业管理的方法和理论，采取案例式方式进行研究。在全面分析工程勘察研究院所处勘察行业的现状和市场竞争的基础上，利用企业竞争力的组合分析和SWOT分析方法，研究了工程勘察研究院所处的外环境以及内部资源，对工程勘察研究院的外部机会、威胁，内部优势、劣势进行了系统的分析，并采用要素评价矩阵（EFEIFE）对工程勘察研究院的内外部环境做出量化评价和分析。在上述基础上，进行战略选择匹配分析，提出了工程勘察研究院的总体发展战略、竞争战略和职能战略，提出战略实施的措施。通过分析研究，本论文认为，工程勘察研究院在轨道交通勘察领域应采取密集型成长战略，以提高产品技术优势和勘察服务质量来巩固市场地位，扩大现有市场份额，使工程勘察研究院充分发挥和提升自身的竞争优势，真正做大、做专、做强轨道交通勘察业务，成为中国最优秀的铁路勘察企业，实现公司长期可持续发展。
[Abstract]:In order to maintain the steady growth of our economy and the steady progress of urbanization, the state and local governments are constantly increasing the investment of railway and urban rail transit, and the prospect of railway and rail transit survey industry is very broad. The Research Institute of Engineering investigation and Research of the fourth Iron Institute is a first-class railway survey and design institute in China. How to seize the opportunity to seize the market under this new situation is necessary and urgent for the development strategy research of the enterprise. This paper takes the engineering investigation and research institute as the research object, synthesizes the enterprise market strategy, the enterprise management method and the theory, carries on the research by the case method. Based on the comprehensive analysis of the present situation and market competition of the engineering investigation and research institutes, the external environment and internal resources of the engineering investigation and research institutes are studied by using the combination analysis of enterprise competitiveness and the SWOT analysis method. This paper makes a systematic analysis of the external opportunities, threats, internal strengths and weaknesses of the engineering investigation and research institute, and makes a quantitative evaluation and analysis of the internal and external environment of the institute by using the element evaluation matrix (EFEIFE). On the basis of the above analysis, the overall development strategy, competition strategy and function strategy of engineering investigation and research institute are put forward, and the measures to implement the strategy are put forward. Through the analysis and research, this paper holds that the engineering survey institute should adopt intensive growth strategy in the field of rail transit survey, in order to improve the product technical advantage and survey service quality to consolidate the market position and expand the existing market share. In order to make the engineering investigation and research institute give full play to its own competitive advantage, make it bigger, more specialized and more powerful, it will become the best railway survey enterprise in China, and realize the long-term sustainable development of the company.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.92

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