体验消费模式下的城市商业综合体空间研究

发布时间：2018-08-13 18:56

【摘要】：随着城市社会经济的发展，人们的生活水平也逐渐提高，从而拥有更多的闲暇时间去购物和消费，城市商业综合体在城市中扮演的角色也日渐重要。在体验消费模式下，人的消费观念需求已转变为对消费过程中对各种生活体验的需求。因此针对商业综合体空间设计进行研究，全面提升消费者购物空间质量，，使消费者获得丰富的情感体验，为当代商业建筑设计探讨新的思路和策略将具备重要的理论和实践意义。第一章提出了论文的研究背景，分析了论文研究的国内外相关研究现状、对象、意义、目的、内容及研究方法等。第二章从历史的角度，对国内外商业综合体的文化和空间的发展进行了阐述。并对我国商业综合体产生的特点和问题进行了分析。第三章主要论述了体验消费模式的相关概念，对消费行为的多元化转变进行了分析和阐述，并对商业综合体空间作了详细的划分。同时也就消费行为中的相关因素对商业综合体空间设计提出了新的要求。第四章就城市商业综合体的内部空间进行详细的解读，分析了不同类型内部空间的多种组合模式，得出了符合时代要求的设计原则，同时特别提出了对多元化内部空间的整合设计。第五章就城市商业综合体外部空间的类型、功能及设计内容进行详尽阐述，并在此基础上提出了适宜的设计原则理念。第六章主要分析了城市商业综合体中介空间的特征、类型和其不可替代的作用，并在查阅分析资料的基础上对重点中介空间的设计进行了再归纳。第七章从整体的角度分析商业综合体的空间，在体验消费模式的影响下，从城市空间、建筑空间、精神体验三个层面分别对商业综合体空间组合进行了探讨分析。本文试图通过对商业综合体空间的研究，积极应对体验消费模式转变的需求，进而完善补充我国城市商业综合体空间体系的理论和设计方法，以期为今后的设计实践提供一些理论依据和实例参考。
[Abstract]:With the development of urban society and economy, people's living standard has been gradually improved, so that they have more leisure time to shop and consume. Urban commercial complex plays an increasingly important role in the city. Therefore, it is of great theoretical and practical significance to study the space design of commercial complex in order to comprehensively improve the quality of consumer shopping space and make consumers get rich emotional experience.
In the first chapter, the research background of the paper is presented, and the research status, object, significance, purpose, content and research methods are analyzed.
The second chapter expounds the cultural and spatial development of commercial complexes at home and abroad from a historical perspective, and analyzes the characteristics and problems of commercial complexes in China.
The third chapter mainly discusses the related concepts of experiential consumption pattern, analyzes and expounds the diversified transformation of consumption behavior, and makes a detailed division of the space of commercial complex.
Chapter 4 makes a detailed interpretation of the internal space of the urban commercial complex, analyzes the various combinations of different types of internal space, and obtains the design principles that meet the requirements of the times. At the same time, it puts forward the integrated design of the diversified internal space.
The fifth chapter elaborates on the types, functions and design contents of the outer space of the urban commercial complex, and puts forward the appropriate design principles and concepts on this basis.
Chapter 6 mainly analyzes the characteristics, types and irreplaceable functions of the intermediary space in the urban commercial complex, and then summarizes the design of the key intermediary space on the basis of consulting and analyzing the data.
The seventh chapter analyzes the space of commercial complex from the overall point of view. Under the influence of experiencing the consumption pattern, it discusses and analyzes the space combination of commercial complex from three aspects: urban space, architectural space and spiritual experience.
Through the study of commercial complex space, this paper tries to actively respond to the demand of experiential consumption mode change, and then perfect the theory and design method of supplementing the urban commercial complex space system in China, in order to provide some theoretical basis and practical reference for future design practice.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU247

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