基于体验营销理论下的精品酒店室内设计研究
发布时间：2018-12-20 15:12
【摘要】：但随着体验经济的到来,模式化的酒店逐渐减显得暗淡与乏味。这为精品酒店的出现创造的巨大的市场空间,近几年精品酒店不断涌入人们视线。我国精品酒店仍处在成长与探索阶段,并饱受争议,但毋庸置疑的是精品酒店符合当下体验经济时代的需求。精品酒店的出现激起了设计领域对酒店设计标准的重新考量,并带来了巨大的创造空间。众多不俗的设计作品激增着人们体验的欲望,在整个消费过程中,感受到的不仅仅是设计师创造出的氛围和空间,更多的是惊喜与难忘的情感体验,这已超出设计本身的价值范畴,在这种高度重视消费心理与情感诉求的空间中,设计师跳出了原有的身份定位,要同时化身为经营者和消费者,去感受和了解市场竞争中所应该具有的竞争力,通过对营销模式的了解全面把握消费者内心诉求,才能让设计真正打动人心,并使酒店在激烈的竞争中获得价值与生命。因此,对酒店营销的了解成为设计中的迫切需求,本文从体验营销的视角对精品酒店的设计进行分析和解读,并将营销的具体实施过程作为设计的依据,为精品酒店的空间设计带来全新的设计思路同时总结出具体的设计方法。本文的最后将以实际案例来验证课题的可行性。 论文的第一章绪论,首先论述了课题的研究背景,在体验经济时代下酒店发展趋势的概述以及酒店发展中所存在矛盾和问题,提出课题研究内容、方向、研究意义与研究目的。其次阐述了国内外酒店的发展现状以及精品酒店的发展现状,最后说明本文的研究方法和写作框架。 论文第二章阐述论文研究所涉及的相关概念,包括体验经济的内涵和特征、体验营销理论的定义、特征以及实施过程,精品酒店的概念、特点、分类以及发展趋势。 论文第三章主要论述了体验营销与精品酒店设计之间的关联,首先,从广义上理解营销与设计之间密不可分的联系,并提出现代设计与营销脱离的普遍现象,从而论述体验营销对于精品酒店设计的影响和指导意义。 论文第四章将体验营销的特征与精品酒店的特征相结合,得到体验营销在精品酒店设计中具体的设计特征及原则。 论文第五章案例分析,主要选择了影响力较大、规模较小的典型案例进行分析,从酒店设计理念的视角以及营销方式的视角细致的分析了案例所具有的性格特征。论文第六章通过“艺术酒店”的案例设计,归纳和总结全文理论的研究成果。论文第七章总结全文并提出设计中的不足和对未来设计的展望。
[Abstract]:But with the advent of the experience economy, the mock-up of the hotel is becoming dim and boring. This is the emergence of boutique hotels create a huge market space, in recent years, boutique hotels continue to pour into the eyes of people. Boutique hotels in China are still in the stage of growth and exploration, and are controversial, but there is no doubt that boutique hotels meet the needs of the current era of experience economy. The appearance of boutique hotels arouses a reconsideration of hotel design standards in the field of design, and brings great creative space. Many good design works surge people's desire to experience, in the whole consumption process, feel not only the atmosphere and space created by the designer, but also surprise and unforgettable emotional experience. This has gone beyond the value category of the design itself. In this space, which attaches great importance to consumer psychology and emotional demands, designers have jumped out of their original identity and become both operators and consumers. To feel and understand the market competition should have the competitiveness, through the understanding of the marketing model to fully grasp the consumer's inner appeal, in order to let the design really move people, and make the hotel in the fierce competition to obtain value and life. Therefore, the understanding of hotel marketing has become an urgent need in design. This paper analyzes and interprets the design of boutique hotels from the perspective of experience marketing, and takes the concrete implementation process of marketing as the basis of design. For the boutique hotel space design to bring a new design ideas and summed up the specific design methods. At the end of this paper, a practical case will be used to verify the feasibility of the project. The first chapter is introduction, first of all, it discusses the research background, the summary of hotel development trend in the era of experience economy, the contradictions and problems in hotel development, and puts forward the research content, direction, research significance and research purpose. Secondly, it expounds the development of domestic and foreign hotels and the development of boutique hotels, and finally explains the research methods and writing framework of this paper. The second chapter describes the related concepts, including the connotation and characteristics of experience economy, the definition, characteristics and implementation process of experience marketing theory, the concept, characteristics, classification and development trend of boutique hotels. The third chapter mainly discusses the relationship between experience marketing and boutique hotel design. Firstly, we understand the close relationship between marketing and design in a broad sense, and put forward the common phenomenon that modern design is divorced from marketing. In order to discuss the impact of experience marketing on the design of boutique hotels and guiding significance. The fourth chapter combines the characteristics of experience marketing with the characteristics of boutique hotels and obtains the specific design characteristics and principles of experience marketing in the design of boutique hotels. The fifth chapter of the case study, mainly select the impact of the small and typical case analysis, from the perspective of hotel design concept and marketing perspective to analyze the characteristics of the case. Chapter 6 summarizes the research results of the theory of Hotel Arts through the case design of Hotel Arts. Chapter 7 summarizes the whole paper and puts forward the deficiency of the design and the prospect of the future design.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU247.4
本文编号：2388170
[Abstract]:But with the advent of the experience economy, the mock-up of the hotel is becoming dim and boring. This is the emergence of boutique hotels create a huge market space, in recent years, boutique hotels continue to pour into the eyes of people. Boutique hotels in China are still in the stage of growth and exploration, and are controversial, but there is no doubt that boutique hotels meet the needs of the current era of experience economy. The appearance of boutique hotels arouses a reconsideration of hotel design standards in the field of design, and brings great creative space. Many good design works surge people's desire to experience, in the whole consumption process, feel not only the atmosphere and space created by the designer, but also surprise and unforgettable emotional experience. This has gone beyond the value category of the design itself. In this space, which attaches great importance to consumer psychology and emotional demands, designers have jumped out of their original identity and become both operators and consumers. To feel and understand the market competition should have the competitiveness, through the understanding of the marketing model to fully grasp the consumer's inner appeal, in order to let the design really move people, and make the hotel in the fierce competition to obtain value and life. Therefore, the understanding of hotel marketing has become an urgent need in design. This paper analyzes and interprets the design of boutique hotels from the perspective of experience marketing, and takes the concrete implementation process of marketing as the basis of design. For the boutique hotel space design to bring a new design ideas and summed up the specific design methods. At the end of this paper, a practical case will be used to verify the feasibility of the project. The first chapter is introduction, first of all, it discusses the research background, the summary of hotel development trend in the era of experience economy, the contradictions and problems in hotel development, and puts forward the research content, direction, research significance and research purpose. Secondly, it expounds the development of domestic and foreign hotels and the development of boutique hotels, and finally explains the research methods and writing framework of this paper. The second chapter describes the related concepts, including the connotation and characteristics of experience economy, the definition, characteristics and implementation process of experience marketing theory, the concept, characteristics, classification and development trend of boutique hotels. The third chapter mainly discusses the relationship between experience marketing and boutique hotel design. Firstly, we understand the close relationship between marketing and design in a broad sense, and put forward the common phenomenon that modern design is divorced from marketing. In order to discuss the impact of experience marketing on the design of boutique hotels and guiding significance. The fourth chapter combines the characteristics of experience marketing with the characteristics of boutique hotels and obtains the specific design characteristics and principles of experience marketing in the design of boutique hotels. The fifth chapter of the case study, mainly select the impact of the small and typical case analysis, from the perspective of hotel design concept and marketing perspective to analyze the characteristics of the case. Chapter 6 summarizes the research results of the theory of Hotel Arts through the case design of Hotel Arts. Chapter 7 summarizes the whole paper and puts forward the deficiency of the design and the prospect of the future design.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU247.4
【参考文献】
相关期刊论文 前3条
1 陈函;;精品商务酒店经营管理创新[J];福建商业高等专科学校学报;2009年06期
2 胡爱华;;浅谈精品酒店的空间形态[J];山西建筑;2008年19期
3 杨方东;;精品酒店——新“围城”故事[J];新经济杂志;2007年05期
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