建筑企业文化内涵与体系建设研究

发布时间：2019-03-04 20:51

【摘要】：建筑业是国民经济中一个十分特殊的行业,主要为其他经济社会活动创造生产条件和生活环境,在经济发展过程中具有先导地位,在国民经济的发展和社会再生产过程中起着重要作用。企业文化是企业内部意识形态和行为方式的总和,企业文化管理是一种现代企业管理最高形态,企业认识到要真正塑造品牌与诚信,成功进入市场,走持续发展、效益与素质经济协调发展的路子,就必须普及和推进企业文化建设,建筑企业迫切需要一种强有力的企业文化来支撑其生存发展。本文立足我国建筑企业文化建设各环节,通过理论分析、文献查阅、实地走访调研等方式,解析目前国内建筑企业在搭建文化建设体系过程中,存在的问题,这些问题集中在建筑企业文化建设与企业经营管理脱节、企业文化建设与核心竞争力建设互动有效性不足、企业文化建设与项目施工环节现场管理缺乏有效融合以及企业文化所包含企业核心价值观、企业经营管理理念、企业精神、企业形象和企业传统等不能够很好的深入生产一线、管理层对企业文化简单化和形式化、文化建设工作缺乏科学规划,缺乏落地机制。针对这些问题,本文提出构建建筑企业文化建设体系,并对文化建设工作的内涵,进行了归纳并提出了一小部分个人见解。在构建建筑企业文化体系过程中,本文首先提出对企业文化建设要具备科学合理的理性认知、掌握构建文化体系的理论、具有切实可行的应对策略和落地措施。构建了包含企业形象文化建设、项目文化建设、质量文化建设、人力资源文化建设等四个方面的建筑企业文化建设体系,运用现代管理分析技术,研究了评价指标体系的权重,以及如何运用模糊评判法评价建筑企业的文化建设绩效。围绕建筑企业文化建设体系的评价,展开绩效评价体系探讨和绩效优化改进方案讨论,并结合特定企业文化建设工作,讨论建筑企业如何有效开展企业文化建设；企业文化建设是建筑企业提升竞争力的必然要求,建筑业企业文化是一个多元动态和综合的概念,它贯穿于企业内外部诸因素之中,主要包括建筑企业的经营哲学、价值观念、企业精神、企业道德、企业形象和企业制度等,建筑企业文建设需要体现特色,不能脱离实际和流于形式,也需要与建筑企业项目所在地的民族文化相适应；规范的制度是文化建设载体,发挥文化建设的功效还需要持续维护良好的职业道德与企业形象。
[Abstract]:Construction industry is a very special industry in the national economy, which mainly creates production conditions and living environment for other economic and social activities, and plays a leading role in the process of economic development. It plays an important role in the development of national economy and the process of social reproduction. Enterprise culture is the sum of internal ideology and behavior, and enterprise culture management is the highest form of modern enterprise management. Enterprises realize that it is necessary to truly shape the brand and integrity, enter the market successfully and develop continuously. The way of harmonious development of benefit and quality economy must popularize and promote the construction of enterprise culture. Construction enterprises urgently need a strong corporate culture to support their survival and development. This article is based on the construction of Chinese construction enterprise culture, through theoretical analysis, literature review, on-the-spot visits and research, etc., to analyze the current domestic construction enterprises in the process of building the cultural construction system, the existing problems, These problems focus on the disconnection between the construction enterprise culture construction and the enterprise management, and the lack of interactive effectiveness between the enterprise culture construction and the construction of the core competitiveness. The lack of effective integration between corporate culture construction and on-site management of project construction links, as well as the core values of the enterprise contained in the corporate culture, the concept of enterprise management, the spirit of the enterprise, the image of the enterprise and the tradition of the enterprise, are not able to go deep into the production line very well. Management simplified and formalized corporate culture, lack of scientific planning of cultural construction, lack of landing mechanism. In view of these problems, this paper puts forward the construction of the construction enterprise culture construction system, and summarizes the connotation of the culture construction work, and puts forward a small part of personal opinions. In the process of constructing the construction enterprise culture system, this paper first puts forward that the enterprise culture construction should have scientific and reasonable rational cognition, grasp the theory of building the culture system, and have feasible countermeasures and landing measures. This paper constructs the construction enterprise culture construction system including enterprise image culture construction, project culture construction, quality culture construction, human resource culture construction, and studies the weight of the evaluation index system by using modern management analysis technology. And how to use fuzzy evaluation method to evaluate the cultural construction performance of construction enterprises. Focusing on the evaluation of the construction system of construction enterprise culture, this paper discusses the performance evaluation system and the improvement scheme of performance optimization, and discusses how to carry out the enterprise culture construction effectively in the light of the construction work of specific enterprise culture. The construction of enterprise culture is an inevitable requirement for the construction enterprise to enhance its competitiveness. The construction enterprise culture is a multi-dynamic and comprehensive concept, which runs through the internal and external factors of the enterprise, mainly including the management philosophy and the value concept of the construction enterprise. Enterprise spirit, enterprise ethics, enterprise image and enterprise system, etc., the construction of construction enterprise documents need to reflect the characteristics, can not be separated from reality and mere form, but also needs to adapt to the national culture of the construction enterprise project location; The normative system is the carrier of cultural construction. It is necessary to maintain the good professional ethics and corporate image to bring into play the effect of cultural construction.
【学位授予单位】：重庆交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F426.92

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