广西GB融资性担保有限公司发展战略研究

发布时间：2017-12-31 11:42

本文关键词：广西GB融资性担保有限公司发展战略研究　出处：《广西大学》2012年硕士论文　论文类型：学位论文

【摘要】：从2010年3月国家相继出台规范与整顿担保行业的政策以来,融资性担保行业经历了全国性的规范整顿活动,取得融资性担保机构经营许可证的融资性担保公司面临着国家货币政策转向稳健和越来越激烈的担保行业竞争态势,在融资担保产品同质化趋向严重的前提下,融资性担保公司的发展战略选择与实施成为保持竞争优势的关键问题。本文运用企业战略管理的理论和方法,对广西GB融资性担保有限公司所依托的内外部环境及面临挑战与机遇进行了深入的分析,并结合波特五力分析模型分析了广西融资担保行业的竞争与发展态势,进而对该公司内部环境进行客观细致的分析,提出了该公司的发展总体战略和战略目标,即实施市场渗透战略和多元化战略,并提出了广西GB担保有限公司发展战略实施保障措施,通过搭建业务平台、提高业务创新能力、健全完善风险管理系统、优化业务流程和管理流程、实施优秀企业文化与人才战略等措施来达到发展战略目标。对于经规范整顿后民营背景的融资性担保公司发展战略的选择有普遍的操作意义与参考价值。
[Abstract]:Since March 2010, the country has issued the policy of standardizing and rectifying the guarantee industry, the financing guarantee industry has experienced the national standard rectification activity. The financing guarantee companies which obtain the operating license of the financing guarantee institutions are faced with the trend of the national monetary policy turning to the steady and increasingly fierce competition in the guarantee industry under the premise of the serious homogeneity of the financing guarantee products. The choice and implementation of the development strategy of financing guarantee company becomes the key issue to maintain the competitive advantage. Based on the theory and method of enterprise strategic management, this paper analyzes the internal and external environment, challenges and opportunities of Guangxi GB financing guarantee Co., Ltd. Combined with Porter's five-force analysis model, this paper analyzes the competition and development situation of the financing guarantee industry in Guangxi, and then analyzes the internal environment of the company objectively and carefully, and puts forward the overall strategy and strategic objectives of the company's development. That is to implement market penetration strategy and diversification strategy, and put forward the development strategy of Guangxi GB guarantee Co., Ltd., through the establishment of business platform, improve business innovation ability, improve risk management system. Optimize business processes and management processes. The implementation of excellent corporate culture and talent strategy to achieve the development of strategic objectives, which has general operational significance and reference value for the choice of development strategy of financing guarantee companies with a standard and rectified private background.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.39

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