商业银行社会责任与核心竞争力关系的实证研究

发布时间：2018-01-26 15:12

本文关键词： 商业银行社会责任核心竞争力主成分分析　出处：《南昌大学》2015年硕士论文　论文类型：学位论文

【摘要】：学术界对于企业社会责任的探讨一直长久不衰。在经济全球化的发展趋势下,企业承担社会责任成为获取竞争优势的重要战略。而商业银行作为金融机构的重要部分,承担着不可替代的作用,但是近年来商业银行危机频发,出现了很多影响商业银行自身信誉的恶性事件,同时银行间的竞争也日益加剧,而我国商业银行在国际上的地位还亟待提升,社会大众越来越迫切需要商业银行承担其社会责任。但是履行责任本身会承担成本,是否能长期提升自己的竞争能力,达到商业银行与利益相关者互利共赢的局面成为商业银行面临的重要问题之一。因此研究商业银行社会责任与核心竞争力之间的关系具有重要意义。通过梳理国内外相关文献,不难发现理论界对于企业社会责任的研究主要集中于企业社会责任与财务绩效的相关性研究,研究结论多样,并没有得出一致的说法。理论界对于商业银行社会责任的研究,从社会责任与核心竞争力角度进行探讨的文献相对较少,从指标选取到方法运用上面还不够成熟。本文从商业银行所面临的背景出发,从社会责任、核心竞争力以及二者之间的关系三个方面回顾相关文献,结合相关理论,在利益相关者视角下将商业银行社会责任分为对政府、股东、客户、员工、社区的责任。结合以往文献,构建商业银行社会责任与核心竞争力的指标体系,并利用20家商业银行2008年到2013年的数据为样本,通过主成分分析法对商业银行社会责任与核心竞争力的相关指标进行分析,得出综合得分,在此基础上分析两者之间的关系。经过多次回归,结果显示商业银行承担社会责任无论是当期还是长期都与核心竞争力呈显著的正相关关系。
[Abstract]:The discussion of corporate social responsibility in academic circles has been lasting for a long time. Under the development trend of economic globalization. Corporate social responsibility has become an important strategy to obtain competitive advantage. Commercial banks, as an important part of financial institutions, play an irreplaceable role, but in recent years, commercial bank crises occur frequently. There have been a lot of malignant events affecting the credibility of commercial banks, and the competition among banks is increasingly intensified. However, the status of commercial banks in China needs to be promoted urgently in the world. The public is more and more in need of commercial banks to assume their social responsibility, but the responsibility itself will bear the costs, whether it can improve their competitiveness for a long time. To achieve a win-win situation between commercial banks and stakeholders has become one of the important problems faced by commercial banks. Therefore, it is of great significance to study the relationship between social responsibility and core competitiveness of commercial banks. Internal and external literature. It is not difficult to find that the theoretical research on corporate social responsibility mainly focuses on the correlation between corporate social responsibility and financial performance. There is no consistent view. There is relatively little literature on the social responsibility of commercial banks from the perspective of social responsibility and core competitiveness. From the selection of indicators to the use of methods above is not mature. From the commercial banks facing the background, from the social responsibility, core competitiveness and the relationship between the three aspects of the review of relevant literature. Combined with the relevant theory, the commercial bank social responsibility is divided into the government, shareholders, customers, employees, community responsibility under the perspective of stakeholders. Combined with previous literature. To construct the index system of social responsibility and core competence of commercial banks, and use the data of 20 commercial banks from 2008 to 2013 as samples. Through the principal component analysis of commercial bank social responsibility and core competitiveness of the relevant indicators to analyze the comprehensive score on the basis of the analysis of the relationship between the two. After multiple regression. The results show that commercial banks' social responsibility has a significant positive correlation with the core competence both in the current period and in the long run.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F270;F271;F832.33

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