基于市值管理视角的中国商业银行国际竞争力研究

发布时间：2018-01-27 15:16

本文关键词： 商业银行国际竞争力竞争力指数股东价值资产价值品牌价值　出处：《湖南大学》2012年硕士论文　论文类型：学位论文

【摘要】：经过十几年艰苦卓绝的金融业改革，，在规模、利润、市值等各方面，中资银行都取得了骄人的成绩，从曾被海外认为是技术性破产转变为现在的让全球刮目相看。然而，“最赚钱银行”并不等于“最具竞争力银行”，外源性因素引致的“高门槛”和内源性因素引致的“低吸引力”使得中资银行在国际上处于一种尴尬的地位。中国银行业仍面临收入结构单一、盈利模式过分依赖于存贷利差等问题。在市值最大化已成为上市银行竞争新标杆的背景下，从市值管理角度出发研究中国商业银行的国际竞争力，具有十分重要的意义。本文首先从市值管理的视角，清晰地界定了商业银行国际竞争力的内涵，即股东价值最大化、资产价值最大化和品牌价值最大化；提出了市值管理通过公司治理效应提升股东价值、通过创新增值效应提升资产价值、以及通过品牌溢价效应提升品牌价值的三大机理。其次，重点分析了中国商业银行入世以来取得的成就以及存在的问题。再次，通过熵权法构建商业银行国际竞争力指数，对全球35家主要商业银行2009—2012年的数据进行分析，给出全球主流银行国际竞争力的评价，得出“商业银行规模最大不等于竞争力最强”、“中国商业银行品牌价值存在严重短板”、“金融危机中中国银行业业绩相对领先”、“后危机时代中国股份制银行竞争力显著下滑”、“中国商业银行面临新兴经济体的多重威胁”五大结论。最后，从市值管理角度出发提出增强中国商业银行国际竞争力的对策建议，中国商业银行应通过强化公司治理提升股东价值，通过服务创新、产品创新和机制创新提升资产价值，通过优化走出去战略——全球目标市场本土化战略来提升品牌价值，从而全面增强商业银行国际竞争力。
[Abstract]:After more than ten years of arduous financial industry reform, in the scale, profits, market value and other aspects, Chinese banks have achieved remarkable results. The shift from what was once seen overseas as a technical bankruptcy has become a global sensation. However, "the most profitable bank" does not mean "the most competitive bank". The "high threshold" caused by exogenous factors and the "low attractiveness" caused by endogenous factors make Chinese banks in an awkward position in the world. The Chinese banking industry is still faced with a single income structure. Under the background that market value maximization has become a new benchmark in the competition of listed banks, this paper studies the international competitiveness of Chinese commercial banks from market value management perspective. It is of great significance. Firstly, from the perspective of market value management, this paper clearly defines the connotation of the international competitiveness of commercial banks, that is, the maximization of shareholder value, the maximization of asset value and the maximization of brand value. Put forward the market value management through the corporate governance effect to enhance shareholder value, through innovative value-added effect to enhance the value of assets, and through the brand premium effect to enhance the brand value of the three major mechanisms. Secondly. Focus on the analysis of China's commercial banks since China's accession to the WTO and the existing problems. Thirdly, through the entropy method to build the international competitiveness index of commercial banks. This paper analyzes the data of 35 major commercial banks in the world in 2009-2012, gives the evaluation of the international competitiveness of the global mainstream banks, and draws the conclusion that "the largest scale of commercial banks is not the strongest competitive power". "the brand value of Chinese commercial banks has a serious weakness", "the performance of China's banking industry is relatively leading in the financial crisis", and "the competitiveness of China's joint-stock banks has declined significantly in the post-crisis era". Finally, from the perspective of market value management, the author puts forward countermeasures and suggestions to enhance the international competitiveness of Chinese commercial banks. China's commercial banks should enhance shareholder value through strengthening corporate governance, promote asset value through service innovation, product innovation and mechanism innovation. By optimizing the strategy of going out-the localization strategy of global target market to enhance the brand value, so as to enhance the international competitiveness of commercial banks.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.33

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