L市城市商业银行客户经理绩效指标研究

发布时间：2018-02-07 10:01

本文关键词： L银行客户经理绩效指标　出处：《南京理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：L市城市商业银行(以下简称L银行)成立于2007年1月,是JS银行分支机构。随着L银行的快速发展,为了进一步提高市场竞争力,适应新阶段的特点和外部形势变化,该行制定了“六大发展战略目标”,原有的客户经理绩效指标体系己不适应现代银行业竞争和发展的需要。本文通过对绩效指标及相关理论的研究,对L银行原有的绩效指标体系进行了分析,找出了其绩效指标体系中存在的问题及其成因。根据其行业特点,在对企业战略目标分析的基础上,整合企业文化、银行客户经理的岗位特征,并运用国际上成熟和被广泛使用的关键绩效指标法(KPI)设计绩效指标,试设计出一套科学合理的绩效考核指标体系。设计出的客户经理绩效指标体系符合该L银行的战略目标。优化后的绩效考核指标有利于促进L银行提升经营效益和发展质量,提高金融服务水平,完善激励机制,提升综合竞争能力,保证各项业务平稳发展,实现战略目标,建成全国一流的现代城市商业银行。
[Abstract]:City Commercial Bank of L City (hereinafter referred to as L Bank) was established in January 2007 as a branch of JS Bank. With the rapid development of L Bank, in order to further improve the market competitiveness and adapt to the characteristics of the new stage and changes in the external situation, The bank has formulated the "six strategic goals of development", and the original performance index system of customer managers has not been able to meet the needs of competition and development of modern banking industry. Based on the study of performance indicators and related theories, this paper analyzes the original performance index system of L Bank, finds out the existing problems and causes of its performance index system, according to the characteristics of its industry, Based on the analysis of the strategic objectives of enterprises, this paper integrates the corporate culture, the post characteristics of bank customer managers, and designs the performance indicators by using the internationally mature and widely used key performance indicators (KPI). This paper tries to design a set of scientific and reasonable performance appraisal index system. The designed customer manager performance index system accords with the strategic goal of the L bank. The optimized performance appraisal index is helpful to promote L bank to improve the operating efficiency and development quality. To improve the level of financial services, improve the incentive mechanism, enhance the comprehensive competitiveness, ensure the smooth development of various business, achieve the strategic goal, and build a first-class modern city commercial banks.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.33;F224

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