锦州银行企业文化建设策略研究

发布时间：2018-02-11 21:04

本文关键词： 锦州银行企业文化策略　出处：《大连理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：近年来,企业文化建设受到世界各国的日益重视。在我国,银行业是经济的核心,企业文化建设对于确立银行的价值取向、扩大银行的知名度、提升银行的竞争力、调动员工的积极性、提高银行的综合素质等方面发挥着重要的作用。特别是中国加入了WT0以后,锦州银行取得了显著的成就。然而,现阶段锦州银行企业文化建设还处于起步阶段,需要进一步的完善。因此,研究锦州银行企业文化建设问题,对于提高市场竞争力、促进锦州银行持续发展等方面具有重大的现实意义。本文从锦州银行企业文化建设的现状着手,以企业文化建设的理论知识为指导,综合运用了文献分析法、比较研究法、理论与实践相结合的方法,深入分析了锦州银行企业文化建设存在的问题,重点从四个方面提出了构建和完善锦州银行企业文化建设的策略。首先,对银行企业文化的基本理论进行了简单阐述。包括企业文化的概念、企业文化的经济价值和银行企业文化建设的重要意义。其次,深入分析了锦州银行企业文化建设的现状及存在的问题,着重从行领导和员工对企业文化建设的认识、企业文化建设的内容、作用和管理机制方面进行了深入分析。再次,从外部环境和内部环境两个方面着手,对锦州银行的环境进行了重点分析,从而使锦州银行更清晰地认识到自己在整个银行业中所处的位置。最后,在学习国内外各大银行和知名企业经验的基础上,与锦州银行的实际情况相结合,提出了要从行领导和员工的企业文化建设意识、企业文化建设的内容、作用和管理机制四个方面构建和完善锦州银行企业文化建设的策略。只有通过实施这些措施,我们才能最终有效的解决这个问题。因此,研究锦州银行企业文化建设,对于整个银行业的企业文化建设将起到一定的参考和借鉴价值。
[Abstract]:In recent years, the construction of enterprise culture has been paid more and more attention in the world. In our country, the banking industry is the core of the economy. The construction of enterprise culture is helpful to establish the value orientation of the bank, expand the popularity of the bank, and enhance the competitiveness of the bank. Mobilizing the enthusiasm of employees and improving the comprehensive quality of banks play an important role. Especially after China's entry into WT0, Jinzhou Bank has made remarkable achievements. However, At the present stage, the enterprise culture construction of Jinzhou Bank is still in its infancy and needs further improvement. Therefore, to study the construction of enterprise culture in Jinzhou Bank can improve the market competitiveness. It is of great practical significance to promote the sustainable development of Jinzhou Bank. Based on the present situation of enterprise culture construction in Jinzhou Bank and guided by the theoretical knowledge of enterprise culture construction, this paper synthetically applies the method of literature analysis, comparative research, and the combination of theory and practice. This paper deeply analyzes the problems existing in the enterprise culture construction of Jinzhou Bank, and puts forward the strategies of constructing and perfecting the enterprise culture construction of Jinzhou Bank from four aspects. This paper briefly expounds the basic theory of bank corporate culture, including the concept of corporate culture, the economic value of corporate culture and the significance of the construction of bank corporate culture. This paper deeply analyzes the present situation and existing problems of the enterprise culture construction in Jinzhou Bank, focusing on the understanding of the enterprise culture construction, the content, the function and the management mechanism of the enterprise culture construction by the bank leaders and employees. This paper analyzes the environment of Jinzhou Bank from two aspects of external environment and internal environment, so as to make Jinzhou Bank realize its position in the whole banking industry more clearly. Finally, On the basis of studying the experiences of major banks and well-known enterprises at home and abroad, and combining with the actual situation of Jinzhou Bank, this paper puts forward the contents of the enterprise culture construction consciousness and enterprise culture construction of the leaders and employees of the bank. Only by implementing these measures can we finally and effectively solve this problem. Therefore, we study the construction of enterprise culture in Jinzhou Bank. For the whole banking industry corporate culture construction will play a certain reference and reference value.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270;F832.33

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