河南工商银行企业文化传播与落地的路径研究报告

发布时间：2018-02-15 04:05

本文关键词： 现代商业银行企业文化传播落地文化深植　出处：《华中科技大学》2012年硕士论文　论文类型：学位论文

【摘要】：企业文化作为近二十年来新兴的一门学科，，随着其应用推广的不断深入和创新发展，在企业的经营管理、品牌塑造，进而培育和打造核心竞争能力等方面发挥了强大的推动和助动效应。企业文化已经成为促进企业业绩增长的有效手段和精神动力。加强并积极推进文化创新，已经成为广泛共识，也受到越来越多的现代企业高度重视。如何实现文化在经营管理当中的有机融入，内部文化与外部文化的有效契合，实现企业与员工、与客户、与社会公众的文化互动，并在传播、落地、深植的实践中不断验证，成为企业文化工作面临的重要课题。特别是对于区域分布广泛、分支机构众多、人文文化多样的银行来说，尤其具有重要的意义。本文通过对现阶段企业文化理论发展现状、国内外企业文化理论的研究分析，较为系统地阐述了企业文化的理论体系。在此基础上，结合本人在银行的工作时间，通过对河南工行企业文化建设调查，以及对创新路径的解析和研究，结合自身的工作体会进行了分析、评价，揭示从经验管理到科学管理，再到文化管理的进程中，企业文化所起到的推动作用和互动效应。通过研究和实践论证，为商业银行在经营转型过程中做好文化转型，建设具有适合国情行情的企业文化，实现由“形”似到“神”似的转变，进而促进内部治理、改善公司架构、提升公司价值和市场竞争能力起到有益的借鉴作用。
[Abstract]:Corporate culture, as a new discipline in the past two decades, has been developed with the development of its application and promotion, and has been used in the management and brand building of enterprises. Thus, the cultivation and building of core competitive ability have played a strong role in promoting and assisting the development of corporate culture. Corporate culture has become an effective means and spiritual power to promote the growth of enterprise performance. Has become a widespread consensus, but also by more and more modern enterprises attach great importance to. How to achieve the organic integration of culture in the management, internal culture and external culture of effective convergence, to achieve the enterprise and employees, and customers, The cultural interaction with the public, which is constantly verified in the practice of spreading, landing and planting, has become an important issue facing the enterprise cultural work. Especially for banks with wide regional distribution, numerous branches, and diverse humanities and cultures, Especially of great significance. Based on the research and analysis of the current development of corporate culture theory and the domestic and foreign corporate culture theory, this paper systematically expounds the theoretical system of corporate culture. On this basis, combined with my working time in the bank, Through the investigation of the enterprise culture construction of ICBC in Henan Province, and the analysis and study of the innovation path, and the analysis and evaluation of its own work experience, the paper reveals the process from experience management to scientific management, and then to cultural management. Through research and practice, we can make a good cultural transformation for commercial banks in the process of business transformation, and build a corporate culture suitable for the situation of the market. To realize the transformation from "form" to "God", and then promote internal governance, improve the company structure, enhance the value of the company and market competitiveness play a useful role in reference.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270;F832.33

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